Monthly Archive: July 2007

Last week, we were discussing the cons of continued stories, specifically what’s wrong with them, and we posited that they have a major problem in the difficulty new readers (or audiences) have in understanding the plot and characters. I said that there were remedies for this problem and now I’ll suggest, a bit timidly, that though remedies exist, nothing is foolproof.

Which brings us to the second difficulty with this kind of narrative, one closely related to the first. A potential reader who knows that the entertainment in front of him is a serial and that he’s missed earlier installments might think he’s come to the party too late, and so he won’t be tempted to enter it. Admittedly, this has more to do with marketing than stortytelling, but anyone who thinks that sales departments and creative departments aren’t entwined tighter than the snakes on a ceduceus isn’t paying attention.

There are probably more cons, but let’s let the subject rest with those two – we don’t want to beat anything to death, do we? – and proceed on to the pros.

Pro number one: Serialized stories build audience/reader loyalty. If you like the story you’ll want to learn what happens next and how the problems are solved and you’ll keep returning to satisfy your curiosity.

Pro number two (and this, to me, is the biggie): Serials present storytelling opportunities rare in other forms, if they exist at all. Continued narratives allow the storyteller to present a complex plot and a lot of subplots, as well as stuff that might not directly relate to the plot(s) but is, well, amusing.

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