![](http://www.comicmix.com//media/2007/12/22/rogers,-roy-wall-st-cowboy-1s.jpg)
The opening Jan. 8 of Texas’ Fort Worth Stock Show & Rodeo, a hardy and adaptive survivor of the 19th century, marks not only a continuation of the region’s most emphatic reminder of its economic basis in agriculture. The occasion also nails the 50th anniversary of a major-league show-business breakthrough for the Stock Show. Roy Rogers and Dale Evans arrived in Fort Worth in 1958 to serve as hosts for the first comprehensive network-television coverage of an authentically Western rodeo.
The presence of the “King of the Cowboys” and the “Queen of the West” in Fort Worth marked a showy progression from the name-brand entertainment presence that the Stock Show’s main-event rodeo had begun developing during World War II, starting with an appearance by Texas-bred Gene Autry. Both Autry and Rogers had been on furlough, in a sense, from the movie industry at the respective times of their visits to Fort Worth – Autry, on military duty, and Rogers, in hopeful preparation for a new teevee series – and both had pursued a friendly rivalry since the 1930s.
By the middle 1950s, too, both Autry and Rogers had lapsed from competitive movie stardom to more of an iconic presence within the popular culture, with comic books and signature toys and apparel and lunch-boxes to show for their influence. Autry’s Flying A Productions had discontinued a long-running Gene Autry Show during 1955-1956, and Rogers’ independent company had wrapped the final episodes of The Roy Rogers Show in 1957. A briefer Roy Rogers & Dale Evans Show surfaced during the early 1960s. Such programs remained in syndicated-teevee play well into the 1970s – as would the stars’ numerous big-screen movies, recycled for television.
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