Survey results so far: How much of a discount are you getting for your comics?

ByGlenn Hauman

Well, let’s take a look at the numbers:

How do you purchase your comics and merchandise?

1.    Comic store/comic retailer    69.23%   
   
2.    Bookstore    10.99%   
   
3.    Directly from the distributor (Diamond)    2.20%   
   
4.    Do not purchase comics    1.10%   
   
5.    Some other way (various people included buying from Amazon, borrowing from the library, receiving as gifts, or some combination of the above)    16.48%   

Key Analytics

    * 85.71% chose the following options :
          o Comic store/comic retailer
          o Some other way

If you don’t purchase your comics, how do you read them?

1.    Borrow them from friends    3    17.65%   
   
2.    Read in store    0    0.00%   
   
3.    Read on line    6    35.29%   
   
4.    Download and read    5    29.41%   
   
5.    Receive comp copies (from publishers, etc.)    3    17.65%   
   
    * 64.71% chose the following options :
          o Read on line
          o Download and read

What percentage discount of retail, on average, do you receive for your purchases?
   
Frequency Analysis

1.    None    18.06%   
   
2.    1-10%    19.44%   
   
3.    11-20%    30.56%   
   
4.    21-30%    19.44%   
   
5.    31-40%    11.11%   
   
6.    41-50%    0.00%   
   
7.    100%    1.39%   
   
Key Facts

    * 50% chose the following options :
          o 11-20%
          o 1-10%

What’s the retail value of merchandise you’re purchasing each week?
   
1.    Less than $10    13.04%   
   
2.    $10-25    31.88%   
   
3.    $25-50    27.54%   
   
4.    $50-75    14.49%   
   
5.    $75-100    5.80%   
   
6.    $100-150    2.90%   
   
7.    over $150    1.45%   
   
8.    No idea, I download everything    2.90%   
   

Key Facts

    * 59.42% chose the following options :
          o $10-25
          o $25-50

    * Least chosen option 1.45%: over $150

We’ll let the survey run a bit longer while we draw some conclusions. So please, if you haven’t already done so, take a minute and
click here to take the survey.

And the comic, a pure example of synchronicity in action, was brought to us by John Lustig at Last Kiss Comics. Go over and tell him we said hi.

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