NYCC – Minx for teens
At the first-ever panel for DC’s Minx line, editor Shelly Bond (described by Marketing Director Gayley Carillo as "the mastermind" behind the imprint) talked about the inception of her quest to bring interesting modern stories to a whole new demographic.
About 3-4 years ago, Bond was in a bookstore and noticed a number of teenaged girls crowding around the manga section. That’s when she became determined to seek out creators from all different areas to write and draw "edgy, evocative and fearless" stories that would appeal specifically to today’s teen readers.
Part of that appeal, Minx hopes, will be inherent in the surface form of the imprint, like the trade dress and price point. Each book will be 176 pages, with color covers and interiors done in black and white and greytones. Each will feature a free preview of another book in the line. And each will cost under $10.