Marketing Your (Web)Comics 101

Gary at Fleen points us to an interesting bit over at Occasional Superheroine, the online home of creator Valerie D’Orazio. It’s a nice little checklist of things to make sure you’re doing if you ever want your comic to evolve from something your friends and family occasionally peruse to something that’s a regular destination for a larger audience.

One strategy you might find useful is to not depend on the bigger sites/blogs but concentrate on the key smaller ones. A key smaller site/blog may not have as many hits as Newsarama, but would have good writing and a core readership.

This is not to say you shouldn’t send your PR e-mails to the large sites. You should definitely cover those bases. But sometimes it is better to be a well-featured fish in a smaller pond than a drop of water in a big ocean.