Tokyo Terrorized by… Loch Ness Monster?

Sure, the marketing campaigns for The Dark Knight and Cloverfield have been impressive, but who would’ve thought that one of the best promotions for a recent film would come out of The Water Horse: Legend of the Deep?

Yes, one of the promotions for the kid-friendly Sony film has been causing quite a stir in Tokyo, and with good reason. Curious? Check out the video below and try not to wet yourself:

We’re told that this very cool effect is produced through the use of a massive water screen. To be honest, we didn’t have much interest in the film until this video popped up. Now, however, we’re… intrigued.

You win this round, Sony marketing department.