Top Cow Launches Darkness, Witchblade Search Tools
In a press release issued this week, Top Cow announced the debut of a pair of Google-powered search engines themed around two of their most popular properties, The Darkness and Witchblade titles.
With each normal, everyday Web search conducted on one of these Top Cow-branded search engines, users gain a chance to earn Swag Bucks, which are digital dollars that can be redeemed for Top Cow comic books and other prizes at the Witchblade and The Darkness Swag Stores, including iPhones, plasma TVs, digital cameras and game systems like the Sony PSP and Nintendo Wii.
One of the most interesting aspects of the promotion, in my humble opinion, was this note:
In addition, Witchblade and The Darkness toolbars are available to download for Internet Explorer and Firefox Web browsers so that users can utilize the search engines more readily. The toolbars also feature quick links to Top Cow’s MySpace page, message boards, news blog, online store and more. There are no pop-up windows, no spyware, and no adware — guaranteed.
[Bold highlight added]
No spyware and adware? Color me intrigued — but before I install anything, I’d love to hear about other users’ experiences. Anyone willing to give it a shot?
