Project X: Challengers – Seven Eleven

Description

• At a time when the giant department stores and supermarkets dominated theJapanese retail industry, two businessmen, Toshifumi Suzuki and Hideo Shimizu, discovered a new type of small retail store flourishing in America — theSeven Eleven. Called a “convenience store,” it was a concept new to theJapanese. Intrigued by this new idea and convinced that it would suceed in Japanas well, the two men put together a project team of fifteen members, all virtualnovices to the retail trade, to bring this venture to their land. Staking hisentire livelihood, young storeowner Kenji Yamamoto volunteers to convert hisfamily-owned liquor store into the first Seven Eleven in Japan. The hardship ofnegotiations, the oil shock, the struggle to cope with inadequate space –all were met with resolve and innovation, culminating in what is now called theretail revolution!