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“The next breakthrough in Positioning thinking. Laura Ries simplifies, amplifies, and challenges us to get serious about what we stand for.” —Seth Godin, Author, This is Marketing Build a brand worth fighting for using the power of positioning and focus Consumers are overwhelmed by choices and inundated with marketing messages. And despite an obsession with…
In his first COMIC BOOK, Zappos CEO Tony Hsieh shares the different lessons he has learned in business and life, from starting a worm farm to running a pizza business; through LinkExchange (acquired by Microsoft for $265 million), Zappos (acquired by Amazon for over $1 billion in stock), and more.
It seems, at first glance, like an obvious step to take to improve industrial productivity: one should simply watch workers at work in order to learn how they actually do their jobs. But American engineer FREDERICK WINSLOW TAYLOR (1856-1915) broke new ground with this 1919 essay, in which he applied the rigors of scientific observation…
Most sales teams don’t have a prospecting problem. They have a playbook problem. Your reps are out there cold-calling, emailing, and spraying messages into the void-while you’re stuck answering the same questions over and over, trying to create consistency out of chaos. Graphic Sales is a visual, funny, battle-tested method for building a prospecting playbook…
Sie möchten Fachwirt werden und sich auf den Prüfungsteil “Wirtschaftsbezogene Qualifikationen” vorbereiten? Dieses Buch erklärt verständlich, anhand vieler anschaulicher Beispiele und in der den Dummies typischen lockeren Sprache, sodass Sie den Lernstoff auch wirklich verstehen. So können Sie gelassen und gut vorbereitet auf alle relevanten Themen in die Prüfung gehen: Volks- und Betriebswirtschaftslehre, Rechnungswesen, Recht…
HR Data Doodles: Season 6 – HR Confronts ADDICTION follows the leaders and employees of ORANGEU PLAYING MUCH (OUPM), a successful gaming company whose wildly popular HallowBox platform is creating addiction-like behaviors for both players and staff. As HR, data, and legal leaders uncover evidence of overuse, burnout, and declining well-being, they work with a…
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