Google Analytics is a powerful tool that tracks and analyzes website traffic for informed marketing decisions.
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_gali
Used by Google Analytics to determine which links on a page are being clicked
30 seconds
_ga_
ID used to identify users
2 years
_gid
ID used to identify users for 24 hours after last activity
24 hours
_gat
Used to monitor number of Google Analytics server requests when using Google Tag Manager
1 minute
__utmb
Used to distinguish new sessions and visits. This cookie is set when the GA.js javascript library is loaded and there is no existing __utmb cookie. The cookie is updated every time data is sent to the Google Analytics server.
30 minutes after last activity
__utmc
Used only with old Urchin versions of Google Analytics and not with GA.js. Was used to distinguish between new sessions and visits at the end of a session.
End of session (browser)
__utmz
Contains information about the traffic source or campaign that directed user to the website. The cookie is set when the GA.js javascript is loaded and updated when data is sent to the Google Anaytics server
6 months after last activity
__utmv
Contains custom information set by the web developer via the _setCustomVar method in Google Analytics. This cookie is updated every time new data is sent to the Google Analytics server.
2 years after last activity
__utmx
Used to determine whether a user is included in an A / B or Multivariate test.
18 months
_ga
ID used to identify users
2 years
__utmt
Used to monitor number of Google Analytics server requests
10 minutes
_gac_
Contains information related to marketing campaigns of the user. These are shared with Google AdWords / Google Ads when the Google Ads and Google Analytics accounts are linked together.
90 days
__utma
ID used to identify users and sessions
2 years after last activity
Great fun as always. I especially cracked up at Ajax trying to climb up the fire escape. But, as I started reading today's installment, I had an attack of post-editor traumatic syndrome.You should have called it…"The Case of the Maltese Mallard".
That sounds like one of those Starbuck brews…
Why a "Duck"? It takes less time to letter.
Duck is a funnier word. Actually, "duck" is one of the funniest words in the English language. It's even funnier than "banana," which is pretty ducking funny.
Have no fear, all you fans of the word "mallard"! It will apear soon within the pages of "Simone & Ajax". Keep checking S&A out each week so you won't miss it.Exciting, huh?
(had to sign in)Good job of getting this up, guys! I suppose Andrew will tell me to wait for this, but what use is one duck without a mate? Once his liver is gone, it's gone. And eating talking animals? I'll call PETA!
How come the Maltese Duck issues haven't been added to the general S&A list of issues where the others were. I didn't know these new issues had been added until I tripped over them accidentally.