Google Analytics is a powerful tool that tracks and analyzes website traffic for informed marketing decisions.
Service URL: policies.google.com (opens in a new window)
_gali
Used by Google Analytics to determine which links on a page are being clicked
30 seconds
_ga_
ID used to identify users
2 years
_gid
ID used to identify users for 24 hours after last activity
24 hours
_gat
Used to monitor number of Google Analytics server requests when using Google Tag Manager
1 minute
__utmx
Used to determine whether a user is included in an A / B or Multivariate test.
18 months
_ga
ID used to identify users
2 years
__utmt
Used to monitor number of Google Analytics server requests
10 minutes
__utmb
Used to distinguish new sessions and visits. This cookie is set when the GA.js javascript library is loaded and there is no existing __utmb cookie. The cookie is updated every time data is sent to the Google Analytics server.
30 minutes after last activity
__utmc
Used only with old Urchin versions of Google Analytics and not with GA.js. Was used to distinguish between new sessions and visits at the end of a session.
End of session (browser)
__utmz
Contains information about the traffic source or campaign that directed user to the website. The cookie is set when the GA.js javascript is loaded and updated when data is sent to the Google Anaytics server
6 months after last activity
__utmv
Contains custom information set by the web developer via the _setCustomVar method in Google Analytics. This cookie is updated every time new data is sent to the Google Analytics server.
2 years after last activity
_gac_
Contains information related to marketing campaigns of the user. These are shared with Google AdWords / Google Ads when the Google Ads and Google Analytics accounts are linked together.
90 days
__utma
ID used to identify users and sessions
2 years after last activity
Hey, thanks for your linkage comicmix. I always appreciate a little exposure. This was my first pass at a full cartoon. I know there were some weak links in that chain. If you'd like to listen to my commentary track where I explain what went on behind the scenes, go to
Thanks again,David Miller
Bandits come in SpringReady to play Blind Man's BluffWith a simple manA dam must be builtA challenge to evil streamsScourging the valleyWillows that once bentAnd swayed in the storm's furyDecide to stand tall
Now do a double dactyl!
Actually that's clumsy western haiku in three stanzas. I don't think I could write a double dactyl, even if you spotted me a foot or two. OK, I'll try.Chop-sockee, Hop skotcheeWhite Viper, Ta MoaRun to the aid of Fu Writhing in painJade's not convinced of theirInvincibilitySwear on his life it won'tHappen again
Applause!
Poetry AND a new week of White Viper! It doesn't get better than this! It was worth the wait.