MIKE GOLD: Nostalgia’s just another word for nuthin’ left to read
We’re in another cycle of teevee tie-in comic books. Right now we’ve got Transformers, Battlestar Galactica, several Star Treks (or is that Treks Star?), Xena, Stargate whatever, lots of Simpsons titles, Tek Jansen, and a whole lot more.
This happens every once in a while, starting from the time publishers didn’t know what to do when the superheroes stopped selling back in the late 1940s. It’s a bit of a role of the dice for them, as the licensing fees they pay are on top of their regular costs for talent, production, promotion, printing, and distribution. Generally speaking, you’ve got to sell a lot more copies to clear a profit and, on its best day, comic book publishing is not for the faint of heart.
I’m not at all critical of this. Whereas reaching for the licensed material might have been an act of desperation back in the 1950s – I mean, Marvel’s Pinky Lee comic did not fare well, running a mere five issues – today such ventures seem to work when nostalgia based: publishers are reaching for teevee properties that their readers enjoyed before, or at the same time as, they discovered comics.
Now as we all know, the Baby Boomers have a deathlock on our culture. “It was the greatest, it was the best, you people don’t have squat, your music sucks and there hasn’t been a good movie since The Godfather Part 2.” If you’re a GenXer, you’ve heard this way too much. If you’re a Baby Boomer, you’re probably a parent so please give your kids a break. Besides, they’re beginning to think The Who’s “Won’t Get Fooled Again” is about the Bush Administration.
So where are the Baby Boomer’s nostalgic teevee comics? The Man From U.N.C.L.E. is about to get the DVD box set treatment. I know at least two-dozen writers (and I’m not kidding) who would give their eyeteeth to do that comic book.
What about Rocky and Bullwinkle? Oh, wait. That’s funny stuff. And we can’t do funny comic books, despite the irony of that statement.
How about Perry Mason? He’s been around forever. Books, stories, a soap opera and movies – and that was even before the teevee show that starred that guy from Godzilla.

According to the Associated Press, the Australian government says Warner Bros. will donate money to save the Tasmanian Devil from extinction.
Seventy -three years ago today, as was foretold in prophecy, a child was born, a child destined to answer the question of what happens to an enfant terrible when he’s no longer an enfant.
