The Licensing Show in New York City is a three-day orgy of consumerism. I don’t mean like Las Vegas is an orgy of consumerism, or like Christmas has been debased into an orgy of consumerism. No, the Licensing Show is an entire Javitz Convention Center full of companies large and small, looking to expand their properties onto more properties.
Of course, Marvel and DC are there. So are MGM, Paramount, Disney, Nickelodeon and NASCAR. If you want to make a toy, a lunchbox, a videogame, a paper plate or a cell phone, and you don’t quite trust yourself with your own ideas, you can buy yourself some help from a brand with a proven track record. I can understand why you want a license for Batman: The Dark Knight if you make toys or Halloween costumes. I don’t understand why you want a license for Pledge or Crisco.
As with most conventions, the most interesting stuff is not always the biggest. Yarto Licensing, for example, is a British company there to promote Hackman: A Dog in a Bucket, a comic strip created by Bill Houston (recently collected into a book by Harper Collins). Hackman is a spaniel who is so anxious, so paranoid, so stressed out that he scratches himself into one of those over-sized collars. Naturally, he lives in Manhattan.
There were lots and lots of Asian companies trying to be the next Sanrio (there was also Sanrio, for that matter). I was especially pleased to discover Aska Studio, a Taiwanese company with lots of properties. The best, IMO, was the Mouchoir Club, about a box of tissues and a roll of toilet paper that have adventures. As the handout says, "They bring hapapiness to people; heal them of broken heart. Moreover, at the same time, they found the meaning of life." I’d buy a pillowcase that could do that for me.
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