Neil Gaiman’s ‘American Gods’ Fares OK Online
You may recall a while back that Harper Collins did a special promotion where Neil Gaiman’s American Gods novel was available to read online for free.
Gaiman relays an e-mail from the publisher that gives some mixed results, which mirror the concerns given by ComicMix’s own Rick Marshall. From the e-mail:
The Browse Inside Full Access promotion of American Gods drove 85 thousand visitors to our site to view 3.8 Million pages of the book (an average of 46 pages per person). On average, visitors spent over 15 minutes reading the book.
The Indies [ie. independent booksellers — Neil] are the only sales channel where we have confidence that incremental sales were driven by this promotion. In the Bookscan data reported for Independents we see a marked increase in weekly sales across all of Neil’s books, not just American Gods during the time of the contest and promotion. Following the promotion, sales returned to pre-promotion levels.
Through an online survey, we know that 44% of fans enjoyed this browsing experience and 56% did not. Some of Neil’s fans expressed frustration with the Browse Inside tool for reading through a whole book. (This poor result is partially due to two problems which were fixed soon after the initial launch – mistaken redirect to the Flash-based reader and slow image load time)
The main concerns of those who didn’t like the browsing centered on the difficulties of online reading, from lack of bookmarks to too much scrolling.
(via The Beat)

As a history of Steve Ditko’s career as a comics artist,
This year’s spring Xeric grant recipients have been named, writes Heidi MacDonald at
The 2008 Electronic Entertainment Expo is underway. Just to start us off right, Midway released the first gameplay footage from the upcoming Mortal Kombat Vs DC Universe videogame. Since we’ve seen the Mortal Kombatants before, the video wisely focused on the DC Comics characters. Superman, Batman, Catwoman, and Flash were shown in some exciting footage using their unique abilities. For instance, the Flash smashed his enemy through several walls while going through rooms in a few seconds.
So how many times today have you tried to see Dr Horrible’s Sing-Along Blog and failed? While you’re waiting, let us cover that and the next Joss Whedon movie on the way, plus:
We’ve already posted 
Craigslist in Omaha, Neb., has a fairly mundane looking call for extras for a movie, at least unless you’re interested in the Superman film franchise.
Manga publisher Viz Media will be looking to take on new projects, and even possibly some non-Manga content,
Creator Joss Whedon is no stranger to innovation and odds-defying creative success, having launched a massively popular television series out of a panned film, reinvented and reinvigorated various comic book properties, and transitioned a cancelled television project into a well-received feature film. With this week’s debut of his three-part musicial series Doctor Horrible’s Sing-Along Blog, he looks to break new ground once again, as the project he conceived during the recent Writers Guild strike and created with "friends and family" hits the Internet and looks to test a new model for online distribution of creative projects.
