Review: Jughead’s Double Digest #138

So there I was, at Midtown Comics, one of New York City’s better-racked shops, trying to find something my wife was looking for. That’s the only way you could get me into a comics shop on a Tuesday, the day before the new stuff is put on the shelves. Since I was there, I looked at everything else as well… and came across [[[Jughead’s Double Digest #138]]], a beneath-the-radar book that some will find of note.
This is the issue before the beginning of their latest “new-look” story, this time drawn by my pals Joe Staton and Al Milgrom, so I gave it a second glance. Above the logo, in type too small to be visible in the reproduction I cribbed from Archie’s website, is the phrase “Collectors (sic) Issue Featuring Jughead #1, 1949.” The cover art promised a story where the 2008 Jughead meets up with his 1949 counterpart. The one who only owned one shirt.
Unless you’ve been scouring the ComicMix comments sections lately, it is possible you are unaware that the Archie line is one of the best-selling newsstand comics ventures of our time. In fact, since their digests are available at most supermarket checkouts, they provide an unparalleled portal into the world of comics. Because their content appeals to readers of all sexes and age groups, they appeal to a group Marvel and DC barely acknowledge: the younger reader.
I should point out that Archie is also the last of the publishing houses still controlled by the family of its original owners. That comes across quite clearly in their editorial content, which is quite respectful of its roots.

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