Google Analytics is a powerful tool that tracks and analyzes website traffic for informed marketing decisions.
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_gali
Used by Google Analytics to determine which links on a page are being clicked
30 seconds
_ga_
ID used to identify users
2 years
_gid
ID used to identify users for 24 hours after last activity
24 hours
_gat
Used to monitor number of Google Analytics server requests when using Google Tag Manager
1 minute
__utmt
Used to monitor number of Google Analytics server requests
10 minutes
__utmb
Used to distinguish new sessions and visits. This cookie is set when the GA.js javascript library is loaded and there is no existing __utmb cookie. The cookie is updated every time data is sent to the Google Analytics server.
30 minutes after last activity
__utmc
Used only with old Urchin versions of Google Analytics and not with GA.js. Was used to distinguish between new sessions and visits at the end of a session.
End of session (browser)
__utmz
Contains information about the traffic source or campaign that directed user to the website. The cookie is set when the GA.js javascript is loaded and updated when data is sent to the Google Anaytics server
6 months after last activity
__utmv
Contains custom information set by the web developer via the _setCustomVar method in Google Analytics. This cookie is updated every time new data is sent to the Google Analytics server.
2 years after last activity
__utmx
Used to determine whether a user is included in an A / B or Multivariate test.
18 months
_ga
ID used to identify users
2 years
_gac_
Contains information related to marketing campaigns of the user. These are shared with Google AdWords / Google Ads when the Google Ads and Google Analytics accounts are linked together.
90 days
__utma
ID used to identify users and sessions
2 years after last activity
That’s not a “local comics store”, as you can see from the signs in the background; it’s a Borders, part of a major national chain that did its level best to run local comics stores out of business by stocking their product at a discount. (Before they got eaten by an even bigger, more efficient chain.) This article should really be titled, “Support your soulless corporate behemoth.”
Yes, it\’s a Borders. But that doesn\’t make Amazon\’s impact any softer on individual comics stores.
In fact, if Amazon figured out a way to distribute and sell floppy comics, we\’d see individual stores dropping at an even faster rate across the country. As it is, it reminds me how some independent video stores were able to hold out against Blockbuster– because there was an entire category of stock that Blockbuster wouldn\’t carry, and that let some independents survive.
It’s okay to say it: porn. I know a local video store owner and he has told me 70% of his business these days is porn.