Evan Rachel Wood and Chris Evans Star in Frank Miller’s Gucci Commercial

We’ve all seen artsy and nonsensical commercials for designer products — commercials that leave you thinking, “what the hell does that have to do with perfume?” Well, Frank Miller may soon leave us with those exact thoughts. He’s directing a commercial for Gucci Guilty, a new fragrance for women. Miller hasn’t worked on a flick since production of The Spirit back in 2008, but Miller’s new project definitely has a cinematic punch to it.
Evan Rachel Wood (The Wrestler, Across the Universe) plays what seems to be the typical Frank Miller female role — a femme fatale (though you can’t expect too much character development in a commercial). Chris Evans (Scott Pilgrim vs. The World, Captain America) plays her tall, dark, and handsome male counterpart. The monochrome look and noir theme are distinctly Miller’s style, similar to Sin City or The Spirit. The commercial will feature music by the Friendly Fires, and will premier during the MTV Video Music Awards on September 12.
Frank Miller would be one of my last choices to assign the task of pitching a product to women, since his perception of women seems a bit skewed. Still, news of the commercial has peaked nearly everyone’s curiosity, and it looks like an edgy and provocative short film. Miller has scored points in the advertising department for sure. Check out the teaser for this fragrance advertisement:

Warner Bros.’ Michigan J. Frog, the singing and dancing, top hat-wearing, cane-wielding amphibian, is a character that has been around since the 1950s. He made his debut in a 7 minute animated short titled One Froggy Evening, which is now one of the most renowned animated shorts in history. I remember watching this cartoon as a kid, and at that time I saw it as nothing more than an entertaining romp with a frog. It’s funny how you eventually learn to appreciate certain things you grow up with. In the case of One Froggy Evening, I still think it’s an entertaining romp with a frog, but now I know it’s “culturally significant”. At least, that’s what the Library of Congress said. If anything, the song “Hello My Baby” will be stuck in my head for a while.





Fans asked the stars geek-appropriate questions, such as “If you were a superhero, what ability would you have and what would be your name?” Nayyar would be Awesome Man with the ability to make things awesome, and Helberg would have the power to fly but would not tell anyone so he could join a basketball team and jump in the air longer. 


The Spring 2010
