Author: Marc Alan Fishman

For those not paying attention, this week Paolo Rivera broke the shackles that bound him to the House of Mouse. That’s right, after a 10+ year career at Marvel, he ended his exclusive contract. Presently, you might know him from his absolutely stunning work on Daredevil. And if you’re not familiar? Go down to your local comic emporium, and partake in a few books bearing his name. You won’t be disappointed.

So why the departure, here in what most critics would dub his “ascension to the A-List?” Ownership. Rights. Long-term gains. As he makes it clear in his blog detailing his decision, it comes down to surveying his body of work and seeing no island on the horizon. Let’s be clear, he’s not mad. Or sad. In fact, he’s very grateful for the decade of work he’s been thrown since the dawn of his career. At the end of the day though, he puts it best:

“…the sum total of that work is not enough to support me in the distant future. My page rate is essentially the same as when I started at 21, so I’ve decided to invest in myself.”

Now, this brings up a debate I know we’ve all had here on ComicMix in the past – that of creators’ rights, and compensation. It seems we as an industry can’t last more than a few months before yet-another-creator is irate over the profits gained on their blood, sweat, and arthritic hands, that never see their own pocketbook. On the business side of things, we know the rub already. To work as an artist or writer in comic books for “the Big Two,” the work you do is theirs. They pay you a fee (and a small percentage of royalties of the sales of the book) for your creativity. Now, when you have a mortgage, insurance, and a rumble in your tummy… do you try to negotiate for the best deal, or do you sign your life away to stay alive? Of course no one is in such dire straights these days, but Marvel and DC certainly have more lawyers and iron-clad contracts than Stan Lee has catchphrases. As Paolo makes clear, he’s done with that side of the business. It’s time to invest in himself.

Certainly there are creators out there who are kicking ass and taking names doing their own creator-owned books. Mike Mignola, Eric Powel, Robert Kirkman, Warren Ellis… All great men who once (and on occasion still do) made a living working for “the man.” But each of those men now can rest on their laurels that their main source of funds comes directly from material they created, they own, and they see to market. Certainly when Hellboy made a second profitable movie, many an indie-creator must have taken note. Yes, Dark Horse had a lot to do with the success of the property on the business end, but Mignola is the crown prince of Anung Un Rama. Without his blessing, nary a product makes its way past a marketing meeting.

The same doesn’t hold true for Mr. Rivera. Should Marvel decide to make a tee-shirt with some of his art? He may see some royalties back from the sale – but he’d get laughed out of the office if he opposed them selling merchandise with his work on it. And when they reboot the movie franchise… he’ll see a blind eye if they use any of his striking work as reference or source material. Blind eye. Heh.

Ultimately, Rivera’s made a move that I hope works out for him. Admittedly I’ve come to the Daredevil party a bit too late, but I plan on picking up the issues as they are collected. Wherever Paolo roams from here on out, may his legion of fans follow. According to his musings, he’s kicking around an idea for an “original story, sci-fi in nature, with primal themes and a compact cast of characters.” He’s also looking into “experiments in both distribution and funding” a la Kickstarter. Thanks largely in-part to the interwebs, this very idea even exists. The last time artists with this much clout left Marvel, they made Image Comics. Certainly that won’t happen ever again, but in its place is something far more rewarding. Not necessarily in up-front hype and profits mind you, but rewarding none-the-less.

With Paolo Rivera setting his sites on the creator-owned market, I see the opportunity for a more level playing field. When the artists and writers have both a creative and monetary investment in a project, there is a passion that simply doesn’t exist on the other side of the aisle. As an Unshaven Comic, I care far more about The Samurnauts than I ever will about Kyle Rayner or GrimJack, even if I’m ever allowed to write or draw either of them. When I put my head to pillow, I know that my creations (made in part with two brilliant co-creators) are my own. And should the day ever come that our creation becomes “something,” it’s only fair that I (we) see the complete fruit of those labors.

Good on you, Paolo. May others follow suit as well.

SUNDAY: John Ostrander

One more time to the well I go! As with my articles over the last two weeks … I’m taking to task one Tim Marchman of the Wall Street Journal. He quipped that the comic industry is in a tailspin in part because of “clumsy art, poor writing, and (and I’m paraphrasing…) the clinging-to-continuity.” I’ve defended the art. I’ve defended the writing. I might as well finish off the trifecta of telling this putz where to shove his opinions, right? Even if it gets Mike Gold in a tizzy.

It’s the argument I hear (and honestly have made myself… whoops) time and again; Modern comic books are too hard to get into because they have a nearly-impossible-to-grasp forever-changing mythology. In fact, this very argument was brought to life (and a live audience) to WBEZ (Chicago’s NPR affiliate) at a well-attended debate. At that debate? Tim Seeley, Mike Norton, and a handful of other local comic artists and writers. Suffice to say, the argument has legs. Long, tall, sultry legs. Legs that start at the floor, and go up to the heavens. The kind of legs that keep lesser men at bay. OK, I’ll stop with the leg analogy. I get it. Really, I do. “If I want to read Spider-Man, I need to read decades worth of stories to understand what’s going on!”

Bull-poop.

Sorry, my son is watching me type.

Huh. Now there’s something to latch on to – my son. Soon, Bennett will gain the power of language and communication. And I plan to read him a comic book every night before bed. Why? Because I want to teach him, from as early an age as possible, that comic books (and their never-ending back-stories) are entirely accessible. From the simplest base of knowledge – sometimes rooted only in the musings, opinions, and un-fact-checked thoughts of another comic book fan – enjoyment is not hindered by a lengthy back story. In fact, when handled well, a story with a rich history only yields further desire to immerse ones’ self in the adventure further.

Case in point? GrimJack

When “The Manx Cat” hit shelves, I nabbed it, tepidly. Knowing nothing of the adventures of the beret-wearing, bar-owning, sword-gun-and-sorcery-using mercenary, I still made the purchase. The issue was clearly meant to attract a new reader (as DC did with relaunching their entire line, and Marvel does when they append a “.1” to a book’s numbering). As I recall, the inside front cover didn’t have a lengthy history report. Over the course of six issues, I learned what I could from what John Ostrander presented. Some of it was easy enough to latch on to. “This guy’s been around the block a few times. Seems to have an elaborate network of operatives, friends, and history around this universe.” Other things made me scratch my noodle. “He’s obviously referencing a previous adventure the older fans know. Hmm. Sounds interesting. Maybe I’ll go back and check it out…”

And therein lies my point. All it took was a spark of interest, and I dove in. Comic books are akin to other serialized mediums – Professional Wrestling and Soap Operas come to mind. Before your eyes roll, and you snort loud enough to make the cat wake up, hold tight. When I uttered (err, typed) those phrases, did the hair on the back of your neck raise up just a little? Well, suck it up, nerdlinger. For the “big two” in the industry… their wares aren’t really all that different from Vince McMahon’s steroid showcase, or the major networks’ never-ending dramas of soapy nature. The fact is the very root of comic books is tied to the idea of serialization. To proclaim it being part of the reason the comic book business is failing is like saying wrestling is failing because it’s fake.

Now, to be fair, Marchman may very well be commenting on modern books being “written for the trade”, which I covered last week. When you walk into the store today, and want to check out The Avengers (cause you just saw that kooky flick, don’t-cha-know…), the first issue you pull off the shelf may be right smack dab in the middle of some zany plot you’ve no clue about. Reading 20 pages of content piling on top of two, three or four previous episodes makes for an nearly impossible-to-enjoy experience. I guess you’d throw up your arms, and leave the shop. Maybe go into the back alley. Buy some drugs. I mean drugs don’t care about history, do they? And they’re just as addictive… Damnit comics! You made another near-fan a drug addict.

Here’s the rub: It’s a lame excuse. If you came out of the movie theater jazzed about the Avengers, a quick jaunt to your local fiction house would help satiate your new-found-taste for muscles and fights. A well-picked trade, or handful of issues later (let’s say about $20 worth, or less if you go digital), you can then start pulling off the rack, right afterwards. Will you know everything going on? No. But if the books are written and drawn well enough? I bet you go back and fill in the gaps. I did with the Fantastic Four, not that long ago. Without any knowledge of the years Hickman spent building his nuanced epic arc, I jumped in head first (right after Johnny “died”). And over the course of the following year? The book rose to the top of my pull list. And now, I’m going back through his entire run. Because I want to know more. All it took was the first step – and admitting my previous excuse for not buying the book was just that… an excuse.

Suffice to say, Marchman’s point about barrier to entry is just a sly dodge away from the real issue (which is more about the Direct Market, availability, and proper marketing by Marvel and DC to potential fans). For those people who say “I’d get into comics, but there’s too much backstory to get through,” what are they really telling you? Jim Gaffigan had it right all along:

“You know my favorite part about that movie? Not reading.”

SUNDAY: Did Somebody Mention John Ostrander?

Welcome back to the ranting and raving, kiddos. Be forewarned, some time has passed since my last article – one week to be exact – but I’m still angry as all get-out. For those just joining us: Tim Marchman’s review of “Leaping Tall Buildings” in the Wall Street Journal was an incendiary piece of trash. The review meant to blame the lack of universal love (and sales) of comic books due (in part) to the “clumsily drawn” and “poorly written” books themselves. Last week, I argued on the side of the artists. This week, I mean to tackle this asshat’s jab at the scribes of our pulpy tomes.

To say that, on the whole, modern comics are “poorly written” is just about the silliest opinion I’ve heard since my buddy told me “Ranch dressing tastes bad on chicken.” First off, ranch is delicious on chicken. More to the point, modern comics are writing rings around previous generations. We’re in a renaissance of story structure, characterization, and depth. Writing, much like art, is largely subjective when it comes to collective opinion. That being said, certainly anyone with minimal brain power might be able to tell good writing from bad. Easy enough for us all to agree that the Avengers was better written than the Twilight movies. OK, maybe that’s a bit unfair. Axe Cop is better written than Twilight… and it’s penned by a six year old. Either way, I’d like to think we the people (of Comic Landia) might defend the quality of today’s comics as being leaps and bounds better than books of yesteryear.

I know this might be daring (and insane) of me to say… but for those old farts and fogies that proclaim comics “aren’t what they used ta’ be!” – and imply the scripts are worse now than they were in the 60s or 70s – should go back to the nursing home, and yell at the TV until dinner. Call it a sweeping declaration. Call it mean-spirited. But I call it as I see it: Modern books are simply written better. Today’s comics – when they are good – embrace pacing, motif, and intelligent payoffs by and large far more than ever previously. I assume Marchman, while researching for his article, was only reading Jeph Loeb books. And if that’s the case? He’s probably right. But I digress.

Open a book today. You’ll see things that previous generations simply failed to execute properly. A modern comic is unafraid to let the art speak for itself. Not every panel needs an explanatory caption box anymore. Gone are lengthy thought balloons that explain away every ounce of subtlety. Writers allow their characters time to emotionally deal with their actions, and end books on a down note when needed. And as much as terrible crime against nature it is, modern writers are even willing to ret-con, reboot, or reexamine the past of a character to better flesh out their drive or motive. It’s been done before, I know, but never as good as it’s being done now.

Comic writers today (again, “by and large”) embrace risk like no other generation before them. Guys like Kurt Busiek and Robert Kirkman channel their love and admiration of tropes and stereotypes, and drill down to new and unique concepts that spin old ideas into fresh ones. Dudes like Grant Morrison and Jonathan Hickman layer super-psuedo science and lofty concepts within their stories to transform the truly implausible to the sublimely believable… a metamorphosis of story that a Stan Lee would not have ever delivered to the true believers. And what of our own ComicMix brethren, whose bibliographies aren’t complete… Would John Ostrander or Dennis O’Neil say that the scripts they write today aren’t leaps and bounds better than their earlier work? As artists (be it with brush or word), we always strive to evolve. That equates to the present always being better than the past.

Simply put, Marchman’s postulation that the scripting of current comics is to blame for the lack of sales in comparison to alternative media (like movies or TV) is hilariously wrong. While he’s quick to back his point with the cop-out “continuity” argument, he lacks the niche-knowledge necessary to know how idiotic he sounds. With the advent of Wikipedia, friendly comic ship owners, digital publication of archive materials, as well as countless other online resources… the barrier to entry for someone truly interested in buying a comic is the commitment to seek out the backstory. To blame the lack of sales on an arbitrary assessment of the quality of the stories, was made without considering the avalanche of amazing material being published today.

If I can use a trope from the bag of Seth MacFarlane, I’d like to end on hyperbole. You see, Mr. Marchman, if you want me to believe that comics today are poorly written? I’d like you to read current issues of Action Comics, Batman, Animal Man, Swamp Thing, Invincible Iron Man, Fantastic Four, The Boys, Dial H, Saga, Irredeemable, Star Wars: Dawn of the Jedi, Justice League, Green Lantern, Powers, Monocyte, The New Deadwardians, Batman Incorporated, Courtney Crumrin, Saucer County, Fatale, and Batwoman. Then get back to me. Until that time? Suck-a-duck.

SUNDAY: The Aforementioned Geriatric John Ostrander

Once again, my Facebook friend Jim Engel tipped me off to another jumping-on point for a rant. I think I owe him a Coke. Seems someone at the Wall Street Journal perked up at the news that the Avengers crossed the bajillion bucks meter, and it stemmed a very obvious question: If the movie is that popular, shouldn’t there be some kind of carry-over to the parent media? And the simple answer is one we comic fans hate to admit: Ain’t no carry-over cash coming through the doors of the local comic shop over this (or any other) movie. So the WSJ writer, one Tim Marchman, decided to take his book review of “Leaping Tall Buildings” and turn it into a tirade on the industry  I want so badly to call home. Now don’t get me wrong, Marchman makes a few solid points. OK, he makes a lot of them. But I know you guys like me when I’m pissy… And one point in particular boils my blood faster than Wally West got eliminated from the New 52:

“If no cultural barrier prevents a public that clearly loves its superheroes from picking up a new Avengers comic, why don’t more people do so? The main reasons are obvious: It is for sale not in a real bookstore but in a specialty shop, and it is clumsily drawn, poorly written and incomprehensible to anyone not steeped in years of arcane mythology.”

First off? On behalf of the industry as a whole? Fuck you. And normally I refrain from the potty mouth, but here is one occasion I feel damned correct in using it. Second, let me clarify where my anger lies. I agree with him about location. The local comic shop is indeed a specialty store. One that carries a stigma of exclusivity that can’t be broken, except on very rare occasion. Most comic shops try hard to throw open their doors to the general public in hopes of enticing them in with their fictiony wares, but the general public doesn’t look to consume their books off the shelf anymore. Ask Borders. But I digress.

I won’t even argue his point about continuity. I could easily argue that, mind you, and if people respond violently enough to this article I may talk about it in a few weeks. Suffice to say, yes, it’s a big barrier to entry. Anyone walking in, fresh out of the theater, would be hard pressed to know where exactly to start reading an Avengers comic. The movie-roster tie-in isn’t well-liked by any reviewer, and the modern Bendis epic-arcs (Disassembled, Civil War, Dark Reign, etc.) are amazingly dense with history. Enough at least to perhaps scare off someone from really taking a leap of literary faith. Again, I digress.

The jab Marchman takes specifically toward the “Clumsily Drawn” aspect of modern comics. Frankly, I don’t get where he’s coming from.

Let’s talk about those clumsy drawings he’s obviously so urped by. Take a look across the racks of your local comic store. Do you see what I see? I see a breadth of styles more diverse than any other period of comic book publishing. Do you think, even for a nano-second, that years ago you’d see Travel Foreman’s sketchy macabre style sharing shelf space with Mobius-inspired types like Frank Quitely and Chris Burnham? Or the crisp and clean lines of the Dodsons bunked-up nice and cosy next to the loose and energetic John Romita, Jr.? No. You’d get 17 Rob Liefeld clones boasting whips, chains, impossible guns, and thigh pouches. Go back to the 80’s? You’d get a sea of house-styled Neal Adams / Dave Gibbons / George Pérez wanna-bees and an occasional Bill Sienkiewicz or Frank Miller thrown in.

I truly believe we are in an amazing time for comic book art. Artists and editors are finding a real balance between new styles, and composition to tell a story. Not every book is perfect mind you (and yes, there is still a house style to both Marvel and DC… but assuredly not as rigid as it once was). On the whole, a comic off the rack today has more chance of being an original artistic statement than a commanded tracing of “something that sells.” While comic sales have plummeted from the false peaks of the 90’s… I truly doubt it is the fault of the art on hand. Well, except for Scott McDaniels’ stuff. Yeesh.

Now, I know that there’s some debate amongst my ComicMix brethren about this point-in-question. I openly beg for some of that debate to happen in the comments below. I’m hard-pressed to believe that on an industry level that the artwork is to blame for comics’ dwindling sales. As I look across the smattering of books I’ve been reading these days – Daredevil, Invincible Iron Man, Batman, The Boys, The Manhattan Projects… and flip through the pages of artists truly giving their all to every panel – I get a little verklempt. I want all of you to go on with out me. I think about this Marchman, and all I can think is “Ver es kon kain pulver nit shmeken, der zol in der malchumeh nit gaien!”

Now go on… discuss!

SUNDAY: John Ostrander

This past weekend I decided to place my vote (that’s “Dollar Bills” to DC’s Bob Wayne) for The Avengers for a second time. I did it first and foremost to teach Liam Neeson a lesson: If you don’t know the movie adaptation of a board game is a bad idea, maybe you need a new agent. Second to that, I personally wanted to see the film again to revel in Mark Ruffalo’s performance as the Hulk. If there were to be a single break-out star (pun intended) of the film, Bruce Banner certainly was it. For many who saw The Avengers, this is a shared sentiment. So, this begs us to ask the dudes at the House of Mouse… What’s next for the spinach-hued smasher?

If we are to believe the internet (and when has that ever led us down the wrong path?), The Hulk will next appear on the small screen via ABC. The network is pursuing a reboot of the once powerful series starring Bill Bixby and Lou Ferigno. If this is to be true… I throw myself on the mercy of Mickey. Don’t do it.

Simply put? The Hulk begs for bigger and better treatment. The old series did last five seasons, and featured a few TV movies (co-starring Daredevil and Thor no less!), but this was long before the days of CGI. Long before the Hulk decimated Harlem. Or flew into the upper atmosphere on the nose of a fighter jet. Not that the recent movie Hulks have been perfect mind you, but they put poor old Lou out to pasture pretty quickly when it comes to conveying the size and power of the Incredible Hulk.

If Marvel/ABC ponies up enough dough to downsize the Hulk to the boob tube, it would certainly provide the interest of advertisers and the public at large to watch. But even with an HBO budget for a series, could today’s special effect houses handle the behemoth? In a word… no.

The fluidity of the Hulk within the Avengers was, as many fans agree, the first time the character didn’t feel entirely too fake to enjoy. Ang Lee’s monstrosity lumbered around the fabricated sets like a big baby throwing a tantrum. Louis Leterrier’s Hulk (who obviously did way more cardio than Ruffalo’s) fared better, but was more Max Headroom than Golum by comparison to the most recent iteration. While CGI and effect houses have certainly improved their efforts on TV, do yourself a favor: Watch the best episode of Heroes, Smallville, or Sharktopus Vs. Crocasaurus. Then go back and watch the Avengers. I’ll wait for you. Go on. Done? Now tell me that the scene-eating Hulk would be done any justice on a fraction of the budget that went into creating him on the big screen.

Don’t get me wrong, kiddos. For the chance to see Mark Ruffalo take the character on in a weekly serial, I’d be DVR’ing that series faster than Jeph Loeb could crap out a comic book. And while a TV show would obviously focus on Banner more than the titular titan, when it would come time to Hulk out, we’d get only a poor representation of what we know the character could be. And if they were to regress back to hiring a bodybuilder to smash cardboard walls? Well, who amongst us would not scoff as we wrote anonymous hatespew across the message boards?

If we can agree that Ruffalo’s Banner is following the Incredible Hulk movie of 2008, then we must know that there was an amazing set-up left for the sequel. Samuel Sterns was shown at the end of the film getting dosed by Banner’s blood/chemical sludge. His head began to throb and pulsate, and a creepy smile crawls across his face. Obviously meant as a wink and a nudge to the Leader, one of the Hulk’s better villains. With Ruffalo’s Banner perfectly balancing the line of intelligence and pent-up rage, only the movie screen can truly do the character justice in a battle with another gamma irradiated foe. Relegated to a lesser medium (in terms of only the effect work mind you), the Incredible Hulk might only come across the Credible Hulk.

I say make S.H.I.E.L.D. the TV show, and let Hulk continue to smash the box office.

SUNDAY: John Ostrander

The Sunday after Free Comic Book Day, we Unshaven lads participated in a very old-skool styled convention. Housed in a ballroom and corridor in a hotel off a major road with little to no foot traffic. Don’t get me wrong, the show was fine for us. We made back our cost of attending, and a little to spare. Even better? I found some old Exo-Squad action figures and Matt got some old Marvel trading cards. It was a good day. What really made the con for us though, was our across-the-aisle neighbor. A young pup, still in college, selling at his first show. Shucks, we thought, that was us just a few years ago.

And then he asked us for advice.

Gasp!

We tripped over ourselves to unearth every con-attending-tip we’d accrued over the years. And this dude … well … he ate it up. This is what it must feel like to be Mike Gold.

With that in mind, I thought I might take a week off my normal ranting and raving to give some sage advice to all four of you reading this column who are either younger than me, or like ironically reading advice from a nobody. Specifically, I want to address people out there looking to start a web-comic. Why? Well, because Unshaven Comics wants to do it. See? I’m offering advice to myself. How meta! But I digress … some things to consider:

1. Deadlines exist on the web too.

The best web-comics being produced today all share one thing in common. They update on a schedule. The point is clear: Commit or quit. If nothing else, I freely admit this is the single reason Unshaven Comics has yet to have to throw a tooned-up beard in the ring. We’ve simply never mustered the gumption to produce work in such a manner people can depend on it. With the advent of our website we’ve slowly come to terms with posting content on a schedule. We’ve released podcasts nearly every week the site’s been live … as well as releasing monthly sketch contests inspired by our fans. It’s only now that we feel comfortable enough to commit to a schedule. Hence … a forthcoming launch is inevitable.

2. Your voice will come all in good time.

I look at my favorite web-comics these days … Penny Arcade, PvP, Let’s Be Friends Again, The Gutters … and it’s easy to notice how styles (both in script and in presentation) evolve over time. Well, maybe not so much The Gutters, but there’s always an exception to the rule. One of the best parts of working on the web is that it’s a forever-shifting canvas. All artists evolve. A web-comic is as much a timeline of an artist’s work as anything else. The key here is to just start making strips, and let the product and the responses you get to it, help shape it as you continue. This applies not only to the ‘funnies’ mind you. Even the serious web-comic is a never-ending project in process. Just as joke writers learn to find their own voice … so too, do novelists, musicians, etc. Simply put? Your comic needs to have a point-of-view, and a set of rules to play with and then eventually break. None of this comes though, if you’re waiting to “perfect the idea.” Sometimes you just have to hit “post” and let it ride.

3. Putting your name on it means it shouldn’t suck.

It’s an oldie but a goodie. If you sign your name to something, mean it. A commitment to craft at all times can only stand to sway your readership to stick it out with you. Read and reread your script. Ensure characters stay on model. If you can’t draw a hand, go take some classes and come back when you’re ready. Your audience will evolve with you, but if your “pilot” isn’t enough to capture them the first time you’re wasting pixels and bandwidth. While this may seen an antithesis to my previous point, it is indeed not. Put frankly, you need to find a balance between delivering a product you’re proud of, and challenging yourself to get better with every book/strip/joke/piece.

4. No creator is an island.

The single best part of making comics for me is sharing the experience with my two best friends. The second best part of making comics is meeting and collaborating with like-minded creators. Scott Kurtz eventually packed his bags and moved to Seattle to be inspired and challenged by the Penny Arcade dudes. In Art School the critique exists not to knock us down as much as it’s there to pick us up after we fall. That being said, sharing your work as you create can only stand to ensure you reach your target audience with the best foot forward.

5. Don’t be afraid to get off-topic.

Some of my favorite strips have all been smart enough to know when to take a break. Not from posting mind you … but from continuing a narrative without coming up for air. Fans of PvP no doubt refer to LOLBat, Scott Kurtz’s love letter to Memes, action comics tropes, and lighter-than-normal punchlines. And after a heavier set of strips, nothing cleanses the palate (of both artist and reader) better than a well-placed non-sequitur. The key being able to know when to “go to the well” to take that break. Cookies are only a sometimes food, kiddos.

I’m sure there’s tons more points to be made on this subject. Consider this being me putting a pin in the idea. And hey, I’m no stranger to listening to myself. If you have any suggestions for budding web-comic creators … why not put some of them in the comments below?

See you in the funny pages. Well … webpages that is …

SUNDAY: John Ostrander Gets Weird On The Avengers

It was inevitable this week, now wasn’t it? All of us true-blue-comic-geeks are reveling in the acclaim and success The Avengers is enjoying. The critics generally liked it. Audiences are eating it up. Mark Ruffalo’s star is rising like Apple after the invention of the iPod. And comic book columnists are dancing in the aisles over it all. Michael Davis wrote a great piece on how the flick is a giant bitch smack to Bruce Wayne and his Brothers Warner masters.

Now I could suggest that, based solely on the sheer brilliance of Nolan’s Bat Films, our resident Master of the Universe (his phrase) isn’t exactly on the money… but why start a fire? Rather than blather for the sake of creating a phony flame war between the king of San Diego Con and this lowly Midwestern cracker, I’ll find my muse in Michael’s throwing of the gauntlet. It’s the idea we’re all thinking; DC could just copy Marvel’s blueprint and rake in the dough. But really, when we dissect that idea, this molehill quickly becomes a mountain. Where to begin? How about with the lynchpin – Superman.

Man Of Steel can set DC on the right path – or just nail the coffin closed. As many have seen with the various leaked set photos, and blurbs being dropped on the interwebs… the movie is assuredly in the vein of Nolan’s Dark Knight trilogy, where realism is king. The men with the checkbook want results this time. No doubt that influenced all those in on the production to match the tone and soul of Nolan’s films. And the skeptics all agree, the blue Boy Scout should be as gritty as soft-serve and real as well… Superman!

Paul Dini, fifteen plus years ago, got it right. Based solely on some production stills, Zack Snyder isn’t paying attention. Granted I like Snyder a lot, but his last few cinematic efforts (Sucker Punch and the Watchmen) didn’t exactly incite waves of acceptance from the geek nation. It leads me to state the obvious: There’s only so much angst the fan base is willing to accept for the prodigal son of comic books as a whole. Simply put, Superman without a smile is indeed no Superman at all.

Think back, just a week ago, when you were watching The Avengers. Think how many times you laughed out loud, smirked, or just geeked out over a simple fight. Now think of Green Lantern. The proto-franchise out just one summer ago showed just how wrong DC “got it” when it came to the bridge between the pulp and the picture on the big screen. The movie was over-produced, under-written, and a pitiful invitation to celebrate the greater DCU. Don’t believe me? If that movie had lived up to its potential, mark my words, there would be no “New 52.” When Marvel launched the Avengers initiative, they did so with Iron Man. And that movie, nose to tail, was as good as Batman Begins. Hold that up to the boy in the green jeans? Don’t even try.

If DC intends to make their way into the arena to match The Avengers with a multi-franchise comic book based pantheon, they must be mindful of more than just the broad strokes. The House of Mouse was smart enough to hire genuinely good directors and writers to helm their pieces. They chose strong stars. Most important, they spent time developing stories that kept in mind plot, pacing, and fun… more than toy tie-ins. In order to match, or dare I suggest, beat Marvel at their own game, Warner Bros. needs to do more than throw money at the problem. At their very core, they need to trust DC with their product and presentation. That means when the screener gets a bad reaction, you don’t just write a check to increase the CGI budget and hope special effects cover up the plot holes. It means not demanding you gank a style of a successful movie and apply it to a wholly different franchise in hopes of snagging an unsuspecting public.

In other words… do what Marvel did.

DC has truly globally recognized properties in Wonder Woman, Batman, and Superman. Second tier talent like Green Lantern and Flash have oodles of untapped potential. DC even boasts a far better villain list. The Chitauri were undeveloped screaming CGI props to be blown up. Darkseid’s parademons are too, but they serve a grander purpose. And Darkseid brings with him InterGang and a slew of lieutenants that add flavor to a generally one-note bowl of soup. The pieces are all on the table, it’s just a matter of taking the time to put them together instead of mashing and taping them. Here’s hoping DC takes the time to realize the potential they have – and make the choice not to squander it for a quick cash-grab.

SUNDAY: John Ostrander

Just for funsies, I cracked open my DC Archives: Green Lantern hardcover the other day. An hour later, I’d reminded myself why I was never the biggest fan of Hal Jordan. But that’s a discussion I’ve bemoaned about here before, so I’ll spare you. What struck me, though, was the sheer density of the material presented. Oh, how have times changes. Some argue for the better. Others say nay. Concerning the amount of plot presented today in the standard off-the-rack rag we all love so much, it’s a debate I’m willing to fill a few inches of babble about.

I can’t personally put a pin at the exact moment of time when comic book writers started decompressing their material. My best guess is that it was a slow burn starting in the mid-eighties, that reached critical mass somewhere around the time Brian Michael Bendis was being knighted by Joey Quesada. Truth be told, I’m not a comic historian (like the incomparable Alan “Sizzler” Kistler) and I’m inspired by Michael Davis’ Lazy-Man, so I’m not doing the research to find out exactly when. Suffice to say, it’s no difference to me when this all happened, so much as whether it has been for the better of the medium. And that answer isn’t exactly black and white.

The thing is, when I read through those Silver Age reprints I couldn’t help but feel slighted. Huge problems for the titular hero were dispatched in a matter of a few panels. Why? Because by the turn of a page, we were already onto the next plot point / problem / story beat. In one story, Hal is called to a prehistoric world where he must save the blue skinned Neanderthals from evil yellow dino-birds. One panel? He’s punching them. Next? He’s blasting them with a big green canary. Next? He’s home. In less than a handful of pages, the entire story is wrapped up. For anyone out there that wants to defend that as being higher quality that last months’ issue of GL… come see me behind the shed. Simply put, this “gotta cram an entire story in 12 pages!” mentality may have suited people 20 years ago… But not now.

When it’s done right, modern comics have the pacing, depth, and content akin to a good movie. Take the first arc of Mark Millar’s The Ultimates. Not only do we get origins for Iron Man, Thor, the Hulk, Ant Man, the Wasp, and Captain America, but we get true moments of cinematic glory. When the Hulk rampages in the city, horny and angry, it’s a moment earned through the build up of tension across the four books it took to get there. If the same book were made in the Silver Age? Hulk would have been tearing up a building in one panel, booted out of it in the next, and laughing about the lessons learned before the page turn. In other words? Decompression gives the reader a chance to absorb characterization and depth.

When it’s done wrong, a book becomes a banal burden. How many times in the modern era have we plunked down good money to read a book that doesn’t move a story forward, for seemingly no reason? When an arc is immediately all too familiar, we can end up purchasing six or more issues of a story despite our ability to glean the entire plot beat for beat.

Case in point? Justice League International. In the very first issue, it was as clear as day: The team would assemble for the greater good, but show terrible cooperation. The big bad guy would do increasingly bad things and the team would eventually have to unite in order to win the day. And because I knew that this would be the arc they’d travel on, I simply dropped the title. The idea that all stories must “write for the trade” is a double-edged sword. When the plot comes out of the box of “been there done that,” all you’re doing is wasting ink and paper.

Let me not poo-poo the Silver Age without pulling back my anger just a bit. These older tales had something modern comics lack. Balls. Big brass ones. Do you think, even for a second, Batman of Zur-En-Arrh could have been pitched and published as an original concept in 2012? Not on your life. The older books had a mentality to throw everything at the wall and see what sticks. It allowed ol’ Hal Jordan to be on a primitive planet fighting dinosaurs on one page, and then be whisked away to the anti-matter universe for a skirmish with the Qwardians on the next.

With the way modern books are published, those two concepts alone might take up the better part of a year to explore. Modern books slow time down to a visceral crawl. Case in point? For as good as Ultimate Spider-Man is… did you know it took Bendis five-plus years of bi-monthly issues to cover a single year of Peter Parker’s life? In 60 issues in the 60s, Spider-Man had fought 47 villains, went to college, teamed up with the Avengers, became a lounge singer, and still had time to forget to bring the eggs home for Aunt May.

The key here, in this carpy columnist’s opinion, is balance. Not every book needs to “write for the trade.” Some of the best comic books I own are single-issue stories that aren’t anchored to one trade or another. When done well (for example, GrimJack: The Manx Cat), a dense story across six books can feel like a novel in and of itself. When done poorly (the middle 30s and 40s of Irredeemable), a decompressed story can feel more like a worthless stall and cash-grab.

Far be it from me to spend so long pontificating about the pacing of a story as my article gets longer and longer. I guess when it comes down to it… to summarize… or in other words, wrap things up: Pacing in modern comics has never been more important. As a fan, all we can hope for is a feeling that we’ve gotten our money’s worth by the time we place the comic in its bag and board.

SUNDAY: John Ostrander

Seriously, it happened so slowly, I never saw it coming. It’s long been a fact: Marc Alan Fishman is a card carrying member of the DC Nation. But then, something changed. Flashpoint was one epic-crossover-super-event-that-changed-everything too many. With the New 52, I’d made a steadfast rule: In order to conserve money and my sanity, any book that delivered two issues in a row that left me bored or was just terrible I would remove from my pull list.

Like every red-blooded nerd worth his salt, when a book is dropped from my box, I can’t help but seek to replace it with something new. And now that I look across the board, Marvel is now on equal footing, book-for-book with my pull list for DC.

More important, every Marvel book on that list is one that when I see it on the shelf, I get truly excited. Truth be told, I get Blue Beetle, Batgirl, Justice League Dark, Green Lantern Corps, and Resurrection Man – and they are good comics, but none of them excite me anymore. I’m slowly coming to terms with it; New 52 be damned… Make Mine Marvel.

Simply put, right now Marvel is putting out better books than DC. I welcome the flame war and argument from the interwebs. Based solely on the Marvel books I’ve read in the last three-four months, DC pales in comparison in story depth, quality, scope, and clarity. A few examples, you ask?

Take the Fantastic Four. Jonathan Hickman’s run on the title has been compared to Kirby and Lee’s initial run; and said with sincerity. His “War of the Four Cities” multi-year arc was as epic as any DC “Crisis” without the multitude of mini-series. While it did spawn a second book, FF, the grandeur has been well contained. Even better, FF brings the ideology of the family and creates an excuse to explore more of the Baxter Building collective without over-saturation. It’s a riff, not a rip-off. Compare this to the four Green Lantern titles being pumped out at DC and you can see how a little consolidation can really tighten up a title’s overall quality.

How about the newly relaunched Defenders? Matt Fraction’s “vacation” title is a glorious send up to an old and mostly forgotten secondary team… dusted off, polished up, and presented wonderfully in the modern age. While only five issues in, I’ve been nothing but impressed up until now. In fact, Defenders #4 easily tops my list of best comics I’ve read for the year. The year is early, yes, but amongst dozens and dozens of issues, I’ve little doubt it won’t falter from my top ten by years end. It’s a comic not afraid to be written with a smirk… that knows when to be deadly serious, or just go for the nut shot. Something Justice League International tried to do, and fell on its face for attempting.

For those following my reviews on Michael Davis World, you’ll no doubt also note my recent jaunt into Spider-Land with the Amazing Spider-Man title. With the promise of the “Ends of the Earth” storyline being a good jumping on point for new readers, I dove into a title and character I’ve always wanted to read, but never did because of the bad mojo that came with the book. Ask anyone about Spider-Man’s most recent bullet points and I doubt you’ll see a face light up when discussing One More Day, the Other, or even Spider-Island. That being said, the series thus far has been a joyous romp. A Saturday morning cartoon concept with a hidden maturity, that has a perfect balance of comic-book-quirk with well thought out plot development.

And over in Invincible Iron Man? Well, Matt Fraction is proving what a truly potent writer he is by shaking off the grime of the horrendous Fear Itself crossover crud and taking his baby book back to form. His long-winding plot of Mandarin’s careful and calculated destruction of Tony Stark has been a slow burn that’s been a long time coming. And when everything recently came to a head, we got a moment in comics I’ve dreamed of reading since I finished The Watchmen – an arc where the hero loses because he’s been out-matched. It was bold, ballsy, and has me chomping at the bit for more.

All this, and I’ve not even mentioned Daredevil or Ultimate Spider-Man. I’d love to, but well… I’ve not read them yet. But they are high on the list for me to catch up on, the second the next DC book takes a dive in my box. Resurrection Man? I’m looking at you.

Now, of course, Marvel isn’t perfect. Just a few weeks back on my podcast, a lifelong X-Men fan told me he’d literally given on comics all together because of the terrible decline of his favorite mutants. And let’s give credit where credit is due: Fraction and Hickman’s bold pacing is very much in-step with Geoff Johns and Grant Morrison’s work on Green Lantern and Batman over the last 60 or so issues. Anyone who read “Batman R.I.P.” can see what “The War of the Four Cities” or most of the run on Invincible Iron Man is being inspired by (not directly mind you… but certainly in conceptual scope). And DC is not without its own amazing titles. Action Comics, Batman, Animal Man, Swamp Thing, and Green Lantern always float to the top of my reading pile when I pick them up.

This of course leads me to ask the bigger questions. Was the New 52 not powerful enough overall to keep me from being lured away? Is Marvel just in a great rhythm right now? Will X-Men vs. Avengers cause some major crisis to interrupt all the goodness coming out in their top titles? Or with the second wave of new books (Dial H and JSA are both looking mighty fine to me…) hitting shelves soon, will DC reclaim me?

Don’t worry, I’ll let you know.

SUNDAY: John Ostrander Feeds The Chickens