Category: Columns

Dennis O’Neil: Should Superheroes Booze It Up?

oneil-art-131113-150x140-6046071So there they were on the small screen, Oliver Queen and his main man, knocking back vodka shots and there I was, riding the couch and being maybe a bit befuddled, remembering that an MD once told me that vodka was the alcoholic’s libation of choice because it didn’t have much telltale odor. (As you lurch into the china cabinet, mom thinks you’re having a little inner ear problem.)

Ollie Queen and John Diggle were drinking vodka.

Of course, plenty of people devoid of drinking problems know the taste of vodka and scotch and brandy and absinthe and beer and the rest of the barman’s wares, and booze has been a part of civilized culture for millennia, even part of religious ritual. But I have a question for which I don’t have an answer and its this: Should heroes drink?

Consider: heroes are, among other things, role models and they appear as such in the fiction of everyone from Ayn Rand to Aesop. We seek other humans to admire – ask Evolution why – and that search leads us to heroes, both fictional and the real life versions: Athletes and musicians and actors who perhaps acquire a bit of the mystique of the stalwarts they portray. (And so life imitates art imitating and amplifying life and does anyone have a headache yet?) Our ad men know this, which is why they write checks to celebrities willing to smile at the camera and just love the living heck out of a product that you, yourself, can buy and thus, in some tiny way, emulate the objects of your admiration. It’s an old ploy and it must work because they keep doing it. Should they do it to promote alcohol? Or, more insidiously, should boozing be promoted outside advertisements by showing the good guys doing it?

If there’s a line to be drawn, I don’t know where it is.

One of the problems with alcohol is that when you take that first sip, you don’t know if every subsequent sip will be taken only on holidays in extreme moderation, or if someday you’ll find yourself puking in a gutter.

We know, from our nation’s horribly failed experiment with prohibition, and our more recent disastrous “war on drugs” that banning the citizenry’s recreational intoxicants is not wise. And there’s the matter of that pesky First Amendment, which, in effect, forbids censorship of anything spoken or written and surely that includes the words and actions of televised performers.

But to persuade some bonny young person that the gateway to sophistication, wit, and devastating attractiveness is found inside a bottle is to tell a seductive and potentially ruinous lie. Some will content themselves with that taste of holiday wine, sure, but others will find their way to the gutter.

In the end, I guess, creators must decide for themselves where the danger begins – with booze and tobacco and drugs and, hell, even with certain combat techniques. Sometimes, storytelling can be a bitch.

THURSDAY AFTERNOON: The Tweaks!

FRIDAY MORNING: Martha Thomases!

 

John Ostrander: That Time of Year

ostrander-art-131110-150x108-3720871The other night, My Mary and I were looking for something to watch on the tube. She had recorded Fly Away Home, the 1996 film by Carroll Ballard, starring Jeff Daniels, Dana Delaney, Anna Pacquin and Terry Kinney. We’ve watched it many times and I think we even own a copy of it. It’s wonderfully acted and beautifully shot; if you ever watch it, try to see it in wide screen. Some of the shots of Canadian Geese flying are breathtaking.

One of the things that struck me (again) was Mark Isham’s soundtrack and the haunting song that opens and closes the film, <a href=”

10,000 Miles, sung by Mary Chapin Carpenter. (You can find it on <a href=”

YouTube, along with the lyrics.) It was one of the pieces of music that I played over and over again during that year of grieving after my wife, Kim Yale, died. Music was, and is, one of my coping mechanisms in life and hearing that song brought me back, not to Kim’s life or death, but that time of grieving, of learning to live without her, of starting my life again. Not to the grief itself but to the memory of that grief.

It’s that time of year. Here in the Midwest, the leaves fall from the trees, the days get shorter and darker, it’s colder as we head towards year’s end. Labor Day comes, signaling an end to summer. We lurch towards Halloween and All Saints Day (or Day of the Dead) with its skulls and ghosts and reminders of mortality. The harvest comes in and the fields look bare even as we celebrate Thanksgiving. Christmas is coming, yes, but so is Winter Solstice, the shortest day of the year. The cycle completes as the old year dies and a new one begins.

It’s not grief I feel now but a rise of melancholy. It’s always a part of me and, I think, always has been. I’m not sure of its origins – I went to many wakes and funerals as a boy, seeing people in caskets who I had known when they were alive, and I know it made an impression on me. I wouldn’t say that I treasure my melancholy but I do value it. I’m aware of death as part of life and that, I think, has informed my work as a writer. I enjoy life immensely and I don’t wallow in melancholy. It is simply there, a constant, and it makes me value those who are there and the joys and pleasures of life. Knowing they will all pass doesn’t make me depressed. Shadows help define an object and my melancholies help define my joys.

Every morning, I see a photo of my Dad sitting atop a shelf that he made for me and my brother when we were boys and I say, “Hi Dad.” I remember him and I miss him and I still love him just as I remember and miss and still love my Mom and Kim and friends and relatives and even pets. I miss places that are no longer there. They all still live in my mind and heart and I still know their stories. They all still have a value to me and are still helping to shape me into who I am.

It’s that time of year to remember and feel, to harvest our emotions, and value what we have. That’s what I’ll be thankful for as we approach Thanksgiving – the shadows as well as the light.

MONDAY MORNING: Mindy Newell

TUESDAY MORNING: Emily S. Whitten

 

Martha Thomases: It’s No Longer Your Mother’s Verisimilitude

thomases-art-131108-150x140-2191072When Siegel and Shuster first designed Superman’s costume they didn’t have other superhero costumes to copy. Instead they modeled his outfit on circus performers, which made sense. Circus performers needed outfits that sparkled, that attracted the eyes of the audience, but also were flexible enough to permit them to perform their amazing feats. In case you were wondering, that’s why Kal-El wore his underwear on the outside – like a circus strongman.

When it came time to dress super heroines, the same rules applied – almost. The outfits seemed to be modeled on magicians’ assistants as much as acrobats, that is, for women who were there to be stared at, not to move. This is perfectly understandable when you think about it. They people designing the clothes were the ones doing the staring, not the wearing.

Anyway, this has bothered me for at least the last twenty years, when the costumes (and the physiques they covered) became more extreme. Women with enormous breasts, tiny waists and legs longer than stilts wore costumes that defied gravity and exposed their most vulnerable parts. The costumes provided no breast support and most gave the wearer a permanent wedgie. Even when I was running and wore lycra tights (feeling like The Flash, and always wishing DC had licensed that product category), I didn’t wear them so tight that you could see my individual ass cheeks in such detail.

Clearly, no man had ever tried to move in such an outfit.

Last week, thanks to the wonders of the Internets, I saw some examples of what super heroines might wear if they had a choice. A woman I’d never heard of, Celeste Pille

, sketched a few examples.

They are wonderful. While I don’t share her antipathy for capes or long hair (although I agree that both are impractical in a physical fight), it’s breath of fresh air to see costumes a woman can wear and still move.

Gone are high heels. Gone are costumes cut down to, or up to there. If the character needs armor, it covers the places that are most likely to get stabbed or shot at, or that she most wants to protect. Characters who might get cold wear pants.

And while I don’t know that I would hire Ms. Pille to draw comics (not enough information on her story-telling abilities), she does know a few things about how women’s bodies fit together. Women who are human and need strength have big arms and thighs. If they have big breasts, they wear sports bras because while men might find flopping breasts arousing, most women find them inconvenient at best.

If I have any criticisms, it’s that almost everybody needs more pockets. But that’s my criticism of real life as well.

SATURDAY: Marc Alan Fishman

SUNDAY: John Ostrander

 

Mindy Newell: Go West, Young Man

newell-art-131104-150x103-5740621“Washington is not a place to live in. The rents are high, the food is bad, the dust is disgusting and the morals are deplorable. Go West, young man, go West and grow up with the country”

Horace Greely

Editor, New York Tribune

July 13, 1865 Editorial

The New York Tribune, established in 1841, was the most progressive and influential newspaper of its day. Horace Greeley, founder and editor of the paper, was a notable social reformer and political activist and through his leadership, the Tribune advocated for abolition, the legal protection of unions, protectionism (known today as anti-globalization or anti-free trade), and against nativism, the political position of demanding a favored status for certain established inhabitants of a nation as compared to claims of newcomers or immigrants. (In modern America Greely would be considered a leftist liberal Democrat, though in the antebellum, Civil War, and eras those beliefs belonged to the Republican nee Whig Party.)

Today a statue of Greeley sits at 33rd Street and Broadway in Greely Square, directly across the street and south of Herald Square, home to Macy’s and the end point of the Thanksgiving Day parade where the Rockettes do their famous line kick dance every fourth Thursday of November.

I know that statue well, for Greely Square is also across the street (and above) from the 33rd PATH (Port Authority Trans-Hudson) terminus. And the PATH train was the way I commuted into New York City whenever I needed be at DC Comics, back when the company “lived” at 666 Fifth Avenue.

Last week – Tuesday, Tuesday, October 22, to be exact – Diane Nelson, President of DC Entertainment, sent a memo to DC employees. You might have seen it already, but here it is:

Dear DCE Team,

As I hope you know, I and the entire DCE exec team work hard to offer transparency about as much of our business plans and results as we possibly and responsibly can. In an effort to continue to do that where possible and to ensure you are hearing news from us, rather than a third party, I am proactively reaching out to you this afternoon to share news about our business.

I can confirm that plans are in the works to centralize DCE’s operations in 2015. Next week, the Exec Team will be in New York for a series of meetings to walk everyone through the plans to relocate the New York operations to Burbank. The move is not imminent and we will have more than a year to work with the entire company on a smooth transition for all of us, personally and professionally.

Everyone on the New York staff will be offered an opportunity to join their Burbank colleagues and those details will be shared with you individually, comprehensively and thoughtfully next week. Meeting notifications will be sent tomorrow to ensure the roll out* of this information and how it affects the company and you personally.

We know this will be a big change for people and we will work diligently to make this as smooth and seamless a transition as possible.

Best,

Diane

My first reaction when I saw it was “Oh, maaaaaan.” My second reaction was “knew it was going to happen.”

My third reaction was sadness, and, surprisingly, since it’s been thirty (!) years since I first stepped onto the PATH train in Jersey City (New Jersey) and took it to 33rd Street and Greely Square to walk up the Avenue of the Americas and west on 53rd Street to 666 Fifth Avenue and the offices of DC Comics, a feeling of dislocation. I felt cast adrift, even though 99% of my friends and co-workers no longer work at DC, and, in fact, the office itself has long since moved to 1700 Broadway, across from the Ed Sullivan Theatre, home of the David Letterman Show.

Many people on various websites have commented on the move. The news media picked it up, including a rather stupid, no, correct that, very stupid piece on WPIX Channel 11 (CW-NYC) while on break at work on Wednesday. I suppose the segment producers thought they were being clever, because they tied the news into some guy who wants to start a “superhero” school in the city, although actually it looked more like self-defense classes for kids. As far as the DC thing, they showed animated Superman and Batman, etc. on the screen, and then the reporter signed off and “flew off.”

But no one thought of the history behind the thousands of four-color pages produced by DC. No one thought of interviewing Michael Chabon, author of The Amazing Adventures Of Kavalier And Clay, the Pulitzer Prize winning novel that chronicles the rise of the comics industry in New York City though thinly veiled characters based on Stan Lee and Jack Kirby and Jerry Siegel and Joe Shuster and dozens of other early comics professionals. No one thought to interview those writers and artists who made their name at DC.

And no one thought of the history behind the hundreds of thousands of four-color adventures that started out as a way for those writers and artists to earn a living during the Depression and became the mythology of the 20th century, a doorway into imagination for generations, for hundreds of thousands of dreamers who grew up to become artists and writers and police officers and f, refighters and astronauts and astrophysicists because of those four-color pages, those adventures of Superman and Batman and the Flash and Wonder Woman and Green Lantern and the Martian Manhunter and so many, many more, inspired them.

Yes, Marvel Comics is still here. (But for how long?) Yes, many of those who created those adventures never lived in New York City or its surroundings, originally mailing in their work, then faxing in it, then e-mailing their pages over the internet. Yes, Marvel Comics is still here. (But for how long?) And, yes, New York City will always be the city of dreams for the millions who come here to start or restart their lives.

But the citizens of the great metropolis will never again look up in the sky and cry, “Look! Is it a bird? Is it a plane?”

No, it was DC Comics, home to the supermen and superwomen who lived here, if only in the imaginations of those who loved them.

*By the way, Diane, there’s a typo in the memo. It’s “rollout,” not “roll out.”)

TUESDAY MORNING: Emily S. Whitten

TUESDAY AFTERNOON: Michael Davis

 

The Tweeks review “Lenore: The Cute Little Dead Girl”

71tv13mnz6l-_sl1500_-2832416
How distinctly we remember, on the day before November;
With the gaily costumed children wanting candy at the door.
Eagerly we wished the morrow;—vainly we had sought to borrow
From our comics breaks from sorrow—and we found the book Lenore.
Now the rare and radiant maidens called the Tweeks review Lenore—
            Posted here for evermore.

Dennis O’Neil: The Mighty Marvel Movie

originalHey there, true believer, when you book to the multiplex to see the new Thor flick, you won’t be seeing just a movie, or even just a superhero movie – you’ll be seeing a Marvel movie! And you’ll know it almost from the moment the feature begins to unreel. How? Easy! The word MARVEL will be splashed across the big screen, white letters against a red field – no point in being subtle, here. There may be references to other Marvel movies as the drama unfolds and, count on this, after the end credits – and you are going to stay for them, aren’t you? – there will be a brief final scene that hooks you into another Marvel movie! Or two, maybe.

Almost like it was all planned from the beginning, this creation of the Marvel brand, and in a way, it was. And by “beginning” I don’t mean…oh, say 2002, when Tobey McGuire put on the Spidey suit and began slinging webs. No, we’re referring to the 1960s when Stan Lee was busy revolutionizing the comic book biz. He once told me that he wanted everything Marvel to support everything else Marvel, and he made that happen, insofar as it could happen back in the dark ages. (No Internet? No smart phones? iPads? Google? Facebook? Not even – you gotta be kidding me! – fax machines?)

So Smilin’ Stan Lee created the Marvel Universe, a mirror image of our universe, but a universe not quite so beholden to life’s drearier realities – one in which superheroes could and did exist. Characters from one title popped up in another title and all the costume wearers seemed to know, or at least know of, each other. It was a cohesive fictional construct, this Marvel Universe, and it was given to us almost whimsically; footnotes and text pages and even cover copy emphasized fun and hinted that we didn’t have to take anything in a Marvel book too seriously. Y’know, just hunker down and enjoy. Oh, and you didn’t have much doubt that you were reading, not just a comic book, but a Marvel comic book.

The movie and television folk seem to have learned from the smilin’ one. They’ve taken Stan Lee’s paradigm, adapted it to their media, and achieved marketing success and, recently, a fair degree of artistic respectability. What Stan might call “the Marvel manner” has survived metamorphosis from cheap pulp magazine filler to the stuff of hugely elaborate and technologically sophisticated cinema.

Those cheap pulp magazines? Well, they’re not pulpy anymore and, let’s face it, not so darn cheap, either. But they’re still comic books – Marvel comic books. Somehow, the publishing arm of the Marvel empire has preserved some of its identity though decades of varying ownership and turnover of personnel in both the marketing and the editorial offices. And a lot of artists and writers, including your humble correspondent, have worked for and/or at both Marvel and its rival DC, and still at least a ghost of Stan Lee’s vision persists.

I haven’t mentioned Marvel’s television show, Agents of S.H.I.E.L.D. Well, the lead character has mentioned his appearance in Marvel’s big screen Avengers and the word on the street is that S.H.I.E.L.D. will have some connection to the next Captain America flick. ‘Nuff said?

THURSDAY AFTERNOON: The Tweaks!

FRIDAY MORNING: Martha Thomases

fishman-art-150x186-1751555

Marc Alan Fishman: R.I.P. Collect-ability

fishman-art-150x186-1751555A fine friend of mine – a comic shop retailer, convention promoter, and all around great geek – tasked me with a topic for the week: the death of collect-ability. As a collector himself, my friend postulated that “[It seems like] Marvel Comics no longer has any ongoing series, and everything they create now is a limited series.” Interesting thought, no?

For those paying close attention to the racks these days (which I admit I’ve not… but more on that later), they’d note that within the big two, no issue is numbered over the forties. Between Marvel NOW and the New 52, the industry has taken a shine to newness as the gimmick du jour. Gone are the long-running series that toppled in the hundreds before they were relaunched into new volumes. Serious collectors would amass each issue into their glorious bags and boards, stacks, and boxes.

Devotees of the X-Men, Fantastic Four, Action Comics, or Detective Comics would “ride the run” as it were. Through the high times and low, the collector made a simple statement: I want all of this. When the volume ended, a new line in the Overstreet is made and thus, said geek has the ability to opt out and move on. It might also be appropriate to hypothesize that when a volume ended, it did so not at the height of its quality or popularity. As my buddy Triple H might say? It’s always about what’s best for business.

Let us dive into that then, shall we? As a retailer, a #1 is a boon for business. It’s the universal jumping on point for a reader. Sales charts proclaimed that the New 52 was an initial success. As were several gimmicks revolving around funny numbers. Marvel NOW got into the same tactics, albeit under slower pretenses. At the end of the day though, all the ongoing series now sit in their infancy, and it is perhaps leading to an antsy fan base changing titles the way they surf the Internet. Keep producing #1s and you spark the base for a quick jolt of sales each time. The same way TV launches their seasons of new shows. The same way movie studio reboot and relaunch franchises when they want guaranteed money.

I personally am not getting any book with Wolverine in it. I freely admit though that when I see a new Wolverine #1 with a new team I stop and think “maybe I should get in on that kooky Logan business…” Hell, whilst driving home from the New York Comic Con, my Unshaven cohort declared that Matt Fraction was going to write a new Silver Surfer series. Given that I loved the new Defenders mini he did (which I bought, oddly enough, because it was a #1 and I was low on books to buy that week it debuted…), there I sat, hands on the wheel thinking that it’d be worth a try. By the way, I hate the Silver Surfer. He defeated Kyle Rayner in Marvel Vs. DC in the 90’s and I’ve never forgiven him. Yet, the allure of a #1 and a creative team I like is enough to sway my snarky heart. Scary, no?

My unnamed pal noted his sadness that his newer customers would “never get to experience of watching a series / character / creative team grow”, and those words ring true. Ron Marz’s run on Green Lantern anchored my teen years. By watching Rayner grow from a newbie ring-slinger to the true torchbearer of the corps, I built a life-long love of the character. Do I feel the same way about any character I’ve read in the last several years? Hardly.

I love the Superior Spider-Man right now, but I know that love is entirely fleeting. Much as I’d hoped Dick Grayson would hold the cape and cowl of his mentor for more than a hot minute, I knew that the industry I wallow in is one of transitory entertainment. Nothing lasts longer than the sales figures allow them to. When Walt Disney’s petulant corpse and the unseen Brothers Warner loom in the darkness with gluttonous desire, the idea that a paltry four dollar rag be given years to find a voice and mature is as impossible as a mouse actually piloting a steamboat. It’s a small world after all, and it doesn’t run on dreams and candy. It runs on movie and merchandise revenue. Comics these days serve their purpose more for maintaining rights, and collecting otaku for monetary tribute. The business model for doing that simply doesn’t take into account anything more than a bottom line in the black.

One thing I’d be remiss to mention here is how my very own studio has thought of production. Our Samurnauts concept was built to be presented as a maxi-series of mini-series… if that makes any sense. Knowing our audience as we did when we started, it was hard to not want to make everything last only long enough to make it into a trade. Then slap a new #1 on the next mini, and make everyone start back at the beginning. Simply put? When I walk past an indie table, and see a series past even four issues? I’m already walking past for fear of the costly barrier to entry. While the series itself may be absolutely amazing, as a fan, I freely admit that I’m always less likely to buy-in when I know there’s a backload of material to catch up on. Comics aren’t seasons of shows on Hulu or Netflix; they’re commitments of dollars, and as such I’ve ended up becoming a slave to newness.

I open the argument to you, the people of the court. Are Marvel and DC doing you wrong by continued experimentation, relaunching, and ADHD production? Or do you like the idea that you’re never too far away from a jumping on point? Do you find the pulp of today to be too transitive, or do you like to consume your sequential fiction one micro-series at a time?

SUNDAY: John Ostrander

MONDAY: Mindy Newell

 

 

Michael Davis: New York, New York. It’s a Hell Of A Con.

davis-art-131015-150x121-5188201I had every intention of attending the New York Comic Con. My plans were made months ago. I was looking forward to seeing friends and family; I am a New Yorker after all.

I’ve avoided the New York con over the last few years for a number of reasons, chief among them is they seem to have forgotten all the help I gave them some years ago when they were not as big as they are now.

I hate that shit.

I hate when people want something from you they treat you a certain way but when they don’t (think) they need you any more they treat you like they don’t know you.

Another reason I have avoided the NYC Con is the Javits Center where the event is held. The Javits staff has no respect for comics, geeks or those they consider crazy ass people in costume.

The last time I was there a few years ago (admittedly this may have changed) if you left the convention center and wanted to return you had to go to the back of the line of people who had yet to get in.

So if you waited 45 minutes to get in you would have had to wait on the very same line as if you had not already gained admission, paid your money, got your pass and considered yourself safe from the New York City cold ass weather.

No, you geeky nerd, get to the back of the line. The fans are not the priority at the NYC Con-not by a long shot at least they were not the last time I was there.

Like I said, that may have all changed and if it did-I could give a shit.

If the people at the NYC Con think I give a fuck about representing them in the best light they have another thing coming. The moment someone from the con picks up the phone and apologizes for treating me like shit after I hooked them up then I will more than happy to consider what my loud ass voice says about them.

Anywho, like I was saying I had every intention of going to the NYC Con. In fact I was to be part of a big announcement there. That announcement and seeing my friends and family were more than enough reason for me to brave the Javits Center and if not to forgive at least forget (for the moment) how the NYC Con has treated me.

As luck would have it the announcement was postponed and because it was raining it started to pour and I had to deal with a family issue. So the agonizing decision was made to skip the NYC show.

That unbearable choice was made in about 30 seconds. OK, it was made in about one second, if you don’t count the 29 seconds it took me wipe the silly grin off my face.

Yes, truth be told I still could have made it on Saturday. But since the con is over on Sunday that would have been not a lot of time so what’s the point?

But…

If the same scenario but instead of the NYC Con the venue was Dragon Con or the San Diego Comic Con International (you know, the real Comic Con) I most likely would have been in Atlanta or San Diego on that Saturday in a heartbeat.

Or maybe not.

I’ll tell you this. It would really have bothered me not to make either of those conventions even if it was only for one day. That’s what the NYC Con has yet to learn. How to get people to want to go not because it’s a comic book convention but because it’s the NYC Comic Book Convention.

Once they learn that, I’m in. Hell, if someone I know can tell me they have learned that or that they are treating fans better I’m in. It’s all about respect and it seems like they don’t have any.

Soooo until then I’ll just keep pointing stuff out like how fans and professionals alike were pissed when they found out the NYC Con hijacked Twitter accounts to post excited tweets about the convention – it included links to its official Facebook page.

All done without anyone’s permission.

Like I said. It’s about respect.

WEDNESDAY MORNING: Mike Gold

THURSDAY MORNING: Dennis O’Neil

 

Marc Alan Fishman: New York, New York

fishman-art-131012-150x116-6493724After a quick li’l jaunt across the lovely Midwest, Unshaven Comics has arrived in fabulous New York City. Well, technically, we’re in New Jersey. Is it as fabulous? Time will tell. At very least, our swell hosts have shown us nothing but the finest hospitality. Is it New Jersey tradition to spit in your guests faces and declare “Welcome to Jersey, fuck face!”?

So why the long trip? Well, we’re about to embark on the second largest convention in North America. The New York Comic Con boasts an audience five times the size of the largest con we’ve attended to date. While we’ve been conning for over five years now, NYCC will perhaps show us what an audience of serious mass will look like. Our game plan isn’t any different; we stand, we pitch, we smile, we sell. And we’ll be doing it alongside our ComicMix cohorts. Suffice to say, we’re excited.

New York is not just a city. It’s the city. Marvel has built its entire comic continuity around the damned city. Except the West Coast Avengers, and well, who cares about them? They don’t even care about themselves. And why not?

What I saw on our trip, in-between bouts of getting lost on one of the 7,986 turnpikes in the area, is beautiful. The NYC skyline is a thing of beauty. It’s no Chicago mind you, but hey… this is the concrete jungle where dreams are made of. So says Jay Z. Chicago only has R. Kelly and Kanye, and well, I’ll take Hova over them any day. But I digress. (note: I’m taking complete credit for ComicMixers coining this phrase. I stole it from my choir director in high school, and in turn they stole it from me. Nyah nyah boo boo.)

New York’s Comic Con is run by Reed, the same company who brought us (Unshaven that is) to C2E2. That convention, held in downtown Chicago, has been the toast of the town for three years running. While we’ve seen more production on our sales goals at Wizard World, to be frank, C2E2 gives us both decent sales and amazing exposure. Whilst here in the city that never sleeps (which makes sense, since the drivers are far more cranky than we friendly and amazing Chicagoans), we expect to see the best of both worlds. With expected attendance that dwarves R2D2, and a guest list that reads more like the old Wizard Top Ten lists of yesteryear, Unshaven Comics is getting access to the best fans we could ask for; people there to meet their favorite creators, with an open mind to find something new. Given that our east coast exposure has been limited to a pair of Baltimore Comic-Cons, we’re basically brand new to the biggest city in the world. And Unshaven Comics does well with being new.

By the time you read this, we’ll be in the thick of it. A four-day show is a major undertaking. We’ll be behind our table, hurling books left and right. If you’re still in the area, make sure you come out and say hello. Or you know… “Hello, fuck face!”

SUNDAY: John Ostrander

MONDAY: Mindy Newell

 

Marc Alan Fishman: The Diamond Exchange

fishman-art-131005-150x110-2579912The other day I was conversing with a friend on the ol’ Facebook chat (can I call it the ol’ Facebook chat?), and he lamented to me that he recently took on a pro-bono position designing a video game largely due to the inspiration of me and Unshaven Comics. I was floored. I was touched. I had a hard time not laughing. Not in jest mind you, but because after seven years of making books… it doesn’t feel like I’m in all that different a place. Why? Well, let’s look at the cold hard facts:

Unshaven Comics sells its wares exclusively at conventions. It’s not to increase the collectibility either. It’s because we couldn’t possibly afford to tackle the direct market. At all. Don’t believe me? Well, about the only way one can get their books offered on the racks of the local comic shop is to be in the Previews catalog put out by the Diamond Comic Distributors company. Diamond makes it insanely easy to do this. A publisher simply makes up a preview (heh!) of their issue they want to solicit in the catalog, and submit it, alongside some paperwork, to their headquarters. Then, the publisher sells their stock, wholesale, to Diamond with 60-75% discount off of the cover price. How many issues? Well, Diamond doesn’t say exactly… but you must ultimately meet their sales expectations in enough time in order to continue working with them. And that’s only after they approve your application. Still with me?

It takes roughly six months between the time a publisher first contacts Diamond to when you actually receive monies back from an order. Now, in simplest terms, this means Unshaven Comics would have to have the capital to pay for whatever orders come through the Previews catalog and then wait another month to see about 40% of our cover price come back in the door. And for those not familiar with printing these days, allow me to be blunt: Unless you’re printing thousands of books, your per-book price for a full color, 36 page book, where you charge a fan $5, leaves you with less then half of that coming back as profit. Suffice to say, we put out comics because we love connecting with fans, and are hopeful that it will one day lead to something bigger and better. If we tried to go to Diamond with our current printer, we’d see about twenty-five cents for every comic we sold.

And we haven’t even talked about marketing and promotion! Just because your publishing company is accepted into Diamond does not mean you get a big flashy full-page ad in Previews, enticing comic shops to order. In fact, we would have to sell 2000 books in order to break even with the smallest possible ad. It’s a sad fact: A comic shop in LA, New York, or hell… even our own damn backyard (Chicago, baby) wouldn’t have any clue who we are. We’re not a name to the common comic shop frequenter. While we’ve attended about 40 – 50 conventions in the time we’ve been a company, there’s no chance in hell we’ve saturated even the pit stains of the market. And that translates into the cold hard truth: A comic shop that hasn’t heard of us (even with an ad) is unlikely to purchase anything from Previews from us.

So now, in order to sell to those retailers, we have to market ourselves to them as well. If we took out a small bank loanand marketed ourselves properly, we might just stand a chance.

Are you as excited about all this as I am?

The reality is this: Almost a decade ago, I attended the then-beloved Wizard World Chicago show. I waited until the end of the DC previews panel and boldly walked up to Dan DiDio and asked what it would take in order to write for him and DC. He smiled and said “Well, get noticed. We don’t really look for writers.” I figured a great way to get noticed would be to capture the zeitgeist on my own. Well, seven years later, and that still feels far out of touch.

That being said, Unshaven Comics is not without the teeniest bit of clout. We’ve grown our gross sales by 86% in the past year. And the year before that? 69%. That’s actual calculated growth. We’ve been to the largest conventions in the Midwest, and in another week we’ll be at the second largest convention of the nation – New York Comic Con (at the ComicMix table, nyuck, nyuck, nyuck). We successfully funded our own Kickstarter. All in all, we’re doing pretty well for ourselves, even if we are in fact a spec on a blip on a fart cloud somewhere around the outskirts of the industry we love so much. And we’ve done all of that without tackling the only player in the distribution game.

It’s nothing to hang a beard on, but it’s enough to inspire our friends to do great things. I don’t think we could ask for more.

If you want to help Unshaven Comics, do us a solid by voting for us in the Intuit Small Business Big Game Contest. If we win? We actually get a commercial about us during the Super Bowl! No e-mail hoarding. No registration necessary. Just click here for a vote.

 SUNDAY: John Ostrander

MONDAY: Mindy Newell

 

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