Category: News

I’m not bragging when I say I’ve got a ridiculous résumé, and by ridiculous I mean bad ass and by bad ass I mean impressive and by impressive I mean… you know.

Really. I am not bragging. Consider one of my favorite sayings from the great philosopher Yogi Berra, who said “It ain’t bragging if you can do it.”

Trust me on this. I won’t bore you with the details but I’m one the best dealmakers in the comics business if I do say so myself.

And… I do say so.

Yeah, yeah. I can hear the haters out there. Who is this guy? Except for Milestone and ComicMix I’ve never heard of him.

That’s fair.

But I’m sure a great many of you love movies and have never heard of Michael Ovitz either. I’ll just leave it at that.

When I say “deal” I’m not just talking about getting a comic book done. I’m talking about expanding the medium to as many media platforms as my mind can conceive. Except for the movies (which I’m working on) I’ve done major deals in TV, mainstream publishing, education, the music industry, toys, the Christian market, radio and I’m working on a (get this) musical.

I’ve done very few comic books as a creator. In fact, I’m only done two mini series, a few covers had some work in a few anthologies and at Milestone. Yet I was named one of the most powerful people in comics for two straight years by Hero Illustrated in 1993 and 1994 and back then I had nowhere the résumé I have to day.

Of course after naming me to that list for the second time, Hero Illustrated went out of business. Coincidence?

Probably not, but who am I to say?

You may ask yourself, as I have, “Self, how the heck did he get on that list?”

It’s the art of the deal my friend, the art of the deal.

I’ve put deals major together such as creating a comic book universe as a high interest low level reading program which is now and has been taught in schools as a curriculum and I did that in 1996. It’s called The Action Files; it started at Simon & Shuster then went to Person Learning.

That’s a pretty big accomplishment, but not my biggest. 15 years later it still holds up as a badass deal.

I’ll use that deal as a step by step ‘”how I did it.” I’ll go from idea to how The Action Files came to be distributed in the school system by not one but two powerhouse publishers.

My step by step will be interspersed with asides which will (hopefully) help provide a better and true understanding of the what-and-why mechanics of the deal.

The Action File Deal

It all started with a great idea: comics in the school system.

I’m not the first guy to think of that not by any means. In fact both Marvel and DC have had comics in the schools for one reason or another for decades. Those “educational” comics covered subjects such as drug abuse prevention among various other public service content.

What made my idea different was this: I wanted to create a comic book universe that would be a complete reading program with study and teacher guides that allow for a specific curriculum to be taught.

Many young people go wrong when trying to do something new or groundbreaking they think that a great idea is all you need.

Err, no.

My idea was neither ‘new nor groundbreaking, but my program was both. With that said here are the steps taken that turned my idea into a deal and that deal into a reading program.

Step 1: Does your idea have merit?

In other words, is it a good idea to anyone else but you?

I knew my idea had merit because it just made sense. I knew this on a personal level because the summer I discovered comics I went from a forth grade student with a third grade reading level to a fifth grade student with a ninth grade reading level. I knew this because I had to attend summer school that year to be able to be promoted into the fifth grade. I tested third grade in July and ninth grade in late August.

Why had it not been done before with a major publisher?  That was the question I had to think about. That led me to my next question and step:

Step 2: What are the barriers to entry and why has this not been done before?

After thinking and researching this question for a few weeks (another reason people fail: they think a good idea is somehow magically going to go away or be stolen if they don’t move the second they think of it. So they don’t do their due diligence) I decided the reason why there was no comic book reading programs taught as a curriculum is because of the educational climax and prejudices that were associated (at the time) against comic books.

In other words no one wanted to see The Hulk in a textbook.

When I ran this little tidbit by my then girlfriend she responded“That’s silly! Kids love comics!” True, kids love comics and very few kids would frown on reading them in school.

BUT, you are not selling to the kids; you are selling to educators and parents. Get it?

That’s another reason why some fail at this sort of thing. The idea is everything to them.  They focus only on the audience that the idea would be great for. Very seldom is the end user the gatekeeper.

How many times have you seen a TV show and it just sucked? When’s the last time you felt gipped because you spent nine bucks on a movie that was just bad?

Have any comics that you wished you could not only get your money back but also find the creative team and beat them with your copy?

I’m sure the vast majority of the readers of this column have experienced some if not all of the above. Here’s the thing: that TV show, movie and comic book all started out as a good idea to somebody. I’ve had much better ideas and so have you than certain things I’ve seen in the movies or on television. Yet somehow the shitty stuff is on TV and my idea is not. That’s because all the people involved figured out and dealt with the barriers to entry. What happened when the movie or TV show was being filmed is not the problem you should be worried about while you are looking to sell your idea.

That’s another reason people fail. They ask for outrageous things the moment someone shows an interest. I have a dear friend who killed a huge animated deal at DreamWorks because he insisted on directing. He never directed anything in his life so guess what happened to his idea?

It went from a DreamWorks movie to just being another idea.

Here’s another thing most people will not tell you: ideas are a dime a dozen, ideas are cheap and there is very little new under the sun.

By no means is anything I wrote or anything I’ve managed to do a magic bullet for a deal closing. I’ve killed a deal or 50 in my career with bad moves and most likely will again. This series of articles hopefully will shed some light on the inner workings of real deals and how they got done.

Think “ABC” when it comes to deal making:

Always

Be

Closing

What good is any idea if it just stays an idea?

Next week, I’ll finish up the Action File deal and begin to tell you how I set up a comic book universe and animated film deal for the church market.

Until then if you are interested in deal making, Goggle Michael Ovitz. I’m good but he’s the best that ever was and compared to him I’m just a squirrel trying to get a nut.

A cute and sexy squirrel, but still just a squirrel.

WEDNESDAY: Mike Gold

Clint Eastwood talks about the cinematic challenge of directing a film that spans a long stretch of history, plus will he will ever go in front of the camera again? Plus – Howard Stern on NBC? It might happen!

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Imagine the BBC fifteen years ago, before the current explosion of science fiction and fantasy fare. It was a dowdy set of channels, working on the cheap, and not being necessarily accommodating to the needs of its shows. Instead, they often said we have a hole for X, please take your concept and make it fit.

While their schedules were not entirely devoid of genre fare, it came few and far between with offerings like [[[Neverwhere]]], which aired on BBC Two and was written by Neil Gaiman, in the flush of his success in America with Sandman. He met with producer Lenny Henry during England’s annual Comic Relief event and they began talking about a story. Lenny imagined a society below London and that was enough of a spark to get Gaiman going.

He conjured up a fully realized fantasy world and used the character of Richard Mayhew, a thoroughly typical citizen, who does a good deed and is rewarded with being plunged into this realm. The story of Neverwhere has been told and retold, first as a BBC miniseries, complete with 1996 novelization by Gaiman, and then, years later, a comic book adaptation from Vertigo. There’s been a steady stream of talk of a film version but it remains trapped in a realm of its own called Development Hell.

The BBC at the time treated it like any of its other broadcasts, giving the fantasy a budget fit for a situation comedy and then insisting it be produced in thirty-minute installments coupled with the even odder demand that it be shot on video not film. The result was an unsatisfactory event that has left Gaiman and fans demanding a Redo.

Instead, the BBC is releasing a fifteenth anniversary DVD edition of the miniseries on Tuesday. They had a Region 2 edition around for some time now but this is a first official release in the States. (more…)

Ask me to name my favorite cartoon shows growing up. Suffice to say, nearly every one I have feelings for was in some way, shape, or form was touched by the amazing Will Meugniot. That’s pronounced Min-EE-Oh, just in case you missed the boat yesterday. What’s that? You missed our last installment? Shame on you! For the rest who didn’t though, we pick up where I left off, as I casually shifted our conversation towards Will’s amazing career in animation! Roll the tape…

COMICMIX:: I’d be remiss if I didn’t start pelting you with questions on all the series you worked on that literally defined my childhood into early teens… Let’s start with my personal favorite…EXO SQUAD! Tell the fine ComicMixers out there what you did on the show.

WILL MEUGNIOT: Well, I’d been working on the first season of X-Men, but with the production delays on the show, no episodes had aired and no one knew for sure it was going to be a hit, and we were headed for a gap in the production schedule.  Then I was offered a chance to work on a pilot by Universal Studios. At that time, the series was called Exo-Force. They already had a huge ‘bible’ (guidebook) written, and Playmates had already partnered with Universal to create the toys. Before I got there, Playmates did their proposed designs for J.T. Marsh, Alex De Leon and Phaeton’s e-frames and the studio went through a parallel design process which resulted in some very generic Syd Mead-style designs. After seeing both, my first decision was to push for the Playmates version of the key E-Frames. They reminded me of some of my favorite anime like Ideon and Dougram with that feeling of being real-looking, but funky hardware. I designed most of the actual human characters in the show, and really hit it off with Jeff Segal, who was running Universal’s TV animation division. Long story short, they let me make the pilot, which was a 45 second piece animated by my friends at Sunrise in Japan. By the time the film was delivered, Exo-Force’s title was changed to Exo-Squad.

COMICMIX: Oh to have been a fly on that wall, Will. I mean as a fly I’d be dead in 24 hours. But to have seen that show in it’s infancy? Worth it. Can you tell I loved the show a bit too much?

One of my favorite things about the show was how it rooted itself in an amazing continuity and complex plot. It never shied away from being something above the standard toy-tie-in series. Do you think shows today are drawing inspiration from it?

WILL MEUGNIOT: Not so much. One of my real disappointments with the medium is that I felt through the 80’s and early 90s, many shows, like X-Men, Batman, and Phantom 2040 showed a new maturity, a real rising in their adult sensibilities and quality of animation. Today? I’m not seeing it so much. Today, I feel like the new shows are structured more like cartoons were back in the early 80’s or even late 70’s. Shows are really just one off stories. Not too much serialized continuity. And sadly, I think it’s going to be that way for a while longer.

COMICMIX: Geeky question: Which is your favorite Exo-Suit, and if you don’t say Wolf Bronsky’s, I’ll cry.

WILL MEUGNIOT: I designed Wolf’s, and I do like it. But my favorite? It’d be a later E-Frame which wasn’t assigned to a character, but which had a motor and could actually walk! I’m not an engineer mind you, but I’m such a fan of the Japanese toys, I figured out how it could walk with the body working like a weighted pendulum swinging on ratchet mechanisms in the shoulder joints. I did a sketch and Playmates took it from there, resulting in a walking toy which looked very much like the original sketch.

COMICMIX: Easily one of the deepest and most complex villains in the series was Phaeton. Was he inspired by similar villains at the time (like Megatron, or Cobra Commander) or something else?

WILL MEUGNIOT: He’s really more an original creation, I believe. Phaeton was already created as a written character when I came on board. Louis Williams and I designed him for animation. As a side note, it’s a common misconception that I “created” the show, when in fact there was plenty of development done by the time I signed on to do it. I helped to refine it, but the series’ actual creator is Jeff Segal. My contribution was in the designs of the characters, and helping to make them internally consistent as scripts came in. The concept of the show was tied largely to Jeff and my love of Japan, and the shows coming out of there. We’d both spent time in Tokyo, and felt like the time was right to bring an anime-like level of sophistication to the market in the states via Exosquad.

COMICMIX: The themes the show itself covered topics ranging from the horrors and loss in war, to politics and trade, and even class warfare. How exactly did you get a these things into a kid’s cartoon and not scare every suit tied to the project?

WILL MEUGNIOT: The show was picked up as a syndicated show. The only constraint we were ever given was to keep it “in good taste”, and ensure standards and practices didn’t have any issues with the final product. It was the blessing and curse of working with Universal. Nearly complete freedom from censorship, but the downside of that was because Exo was taken into syndication, we couldn’t get the show put in the time slot we’d hoped for… on after X-Men with Fox.

COMICMIX: That certainly would have affected the target audience! Since we’ve name dropped them a few dozen times already, let’s talk a bit about the X-Men, Shall we?

You were integral to bringing the X-Men to the television with your work first on Pryde of the X-Men, and then the Fox Kids show, and finally X-Men: Evolution. Why do you think the X-Men have been such a TV staple?

WILL MEUGNIOT: If you use a sports term: I’d say it’s because the bench is so deep. Plenty of great characters, and plenty of great stories to mine from. I’m actually a bit surprised that Pryde of the X-Men didn’t take off when we put it out. Even though that wasn’t “quite right”, there was plenty to work with there. But I remember after we’d finished it, and I showed it to some network exec friends and they said “Who is Wolverine guy? What’s with him, and why is he so mean?”

And before I forget — one of the things that drove all of us nuts: At the time we put Pryde out, Marvel was under the “New World” umbrella, and they were working on a Wolverine film treatment that moved the character to Australia, ergo the much-hated Australian accent.

COMICMIX: OK, you see, I always wondered by he sounded like he wanted to put another shrimp on the barbie… Now if we move to the Fox Kids show– I’m curious. Whose idea was it to put Morph into the show?

WILL MEUGNIOT: Actually? That was me! You see, originally I wanted to have Thunderbird be the pilot and have him die as in the comic book. This would make a contract with the audience that someone could die in the show. Now, as it turned out, during our production of the first episode, Marvel did a story in their short-lived ‘Super-Pro’ comic with a villain using a Native American symbol for evil, which created all sorts of public relations problems for Marvel. The network and Marvel were afraid that showing a Native American dying on the pilot might cause similar problems for the series.

With that in mind, Eric Lewald and I created Morph, with the idea to make Morph the “designated die-er”.  Of course standards and practices didn’t want him “dead-dead”. So we made the deal that the death wouldn’t be shown in a manner that prevented us from bringing him back later. And then, much to our surprise, Morph broke out as a character! Kids loved him.

COMICMIX: Well, without Morph, the only comic relief / tie to the kids who are watching would basically be just Jubilee…

WILL MEUGNIOT: I know. Sometimes you have to create a character to fit a need in the story. And as it turns out I prize my ‘Morph’ action figure. Who knew that he’d be so popular?

COMICMIX: Any regrets concerning X-Men?

WILL MEUGNIOT: I wish we could have had the production values of X-Men Evolution for our first X-Men series. That series by my friends the late Boyd Kirkland and Steve Gordon simply had better animation than we did. I always felt like we had better stories though.

COMICMIX: OK. Last geeky question (for now….). Who is your favorite X-Man to draw?

WILL MEUGNIOT: Well, I’ve always been drawn to Rogue. She has such a great unique look to her. And aside from the women, who I love to draw, I’m a fan of the bigger-than-normal-human-proportions guys. I’ve always been a fan of Beast.

Will Meugniot is a writer / artist / producer / director of countless shows, including Slimer and the Real Ghostbusters, Exo-Squad, Jem, Captain Planet, and several incarnations of the X-Men. He’s currently promoting his homage to the 60’s by way of the 40’s with the N.E.D.O.R. Agents! Do yourself a solid, and check out some great previews of the said book (from FemForce #157) on Comics Continuum on Comics Continuum.You can also check out a promotional video: