How to Win the War on Truth: An Illustrated Guide to How Mistruths Are Sold, Why They Stick, and How to Reclaim Reality

Made to Stick by Chip and Dan Heath meets Thing Explainer by Randall Munroe in this illustrated guide to navigating today’s post-truth landscape, filled with examples of modern-day propaganda campaigns.

“Essential reading for today’s climate.”–Comic Book Legal Defense Fund

We’re bombarded with information like never before. Some of it’s true, some of it’s spin, and some of it’s flat-out fake news. And that’s by design. Propaganda helps governments and corporations sell us products, lifestyles, and ideas. Sometimes the agenda is harmless, but other times it’s destructive, and it’s not always easy to spot the difference.

How to Win the War on Truth is an engaging guide to the world of misinformation, propaganda, fake news, media manipulation, and persuasion. Using real-world examples, Samuel C. Spitale reveals how powerful interests manufacture messages, why simple narratives are so persuasive, and how those messages influence public opinion and everyday decisions. Clear explanations, infographics, illustrations, charts, and case studies help make complicated ideas about media and information easier to understand.

Filled with cleverly illustrated real-world examples of propaganda in all its forms, How to Win the War on Truth will help you spot misinformation and see the world with clear eyes for the first time. Because when it comes to preserving democracy and fighting for our rights, it’s essential that we do.

• Learn how misleading messages are created, repeated, and used to influence what people believe
• Explore the psychology and persuasive techniques that make simple narratives, spin, and fake news so powerful
• Examine real-world examples from politics, advertising, corporations, news, and popular culture to become a more critical consumer of information
• Illustrations, infographics, charts, and case studies make the examples accessible and engaging
• A thought-provoking resource for adults, students, educators, journalists, and anyone trying to separate fact from fiction

Become a smarter, more critical consumer of the messages you encounter every day.