Top Cow to Give Away Tens of Thousands of Free Comics in 2009
Top Cow Productions, Inc. announced Monday it will launch the Let Us Win YOU Over initiative in February 2009 that will see the publisher distribute thousands of free comics a month to new readers through participating retailers across the United States and Canada.
Over the course of the yearlong promotion, Top Cow will send 200 free comics each to 25 comic book stores per month (a total of 5,000 free comics per month). Each month, a different set of stores, each month a different free comic. The stores will be spread out geographically and demographically.
Combined with the books it plans to give away during Free Comic Book Day on May 2, 2009 and the many books Top Cow gives away at various conventions across the country, the publisher stands to give away up to 200,000 free comics during the year.
Top Cow’s goal with the Let Us Win YOU Over initiative is threefold: to invite new readers to give Top Cow comics a try and win them over to their line of titles; to generate buzz and excitement for fans and the retailers they support; and to pump some much-needed energy into an industry not immune to the current economic crisis.
“We feel strongly that Top Cow titles are the best they’ve ever been and it’s important for to invite readers and retailers to discover why,” explained Top Cow Publisher Filip Sablik. “While our competitors are straining the wallet of the average fan, Top Cow is making it easy to try new comics.”

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