A Look at Marvel’s Softcover Masterworks
Marvel’s David Gabriel and Cory Sedlmeier spoke with the Marvel Masterworks fansite about their collected editions plans for 2009, as Marvel kicks off its 70th anniversary plans. The biggest news is that the 20 year old Masterwork program will add softcover editions beginning in January.
Gabriel explained, “They will be issued one per month in the original running order of release. There will be a regular edition and a variant that resembles the marble hardcover variants. The first edition is listed in the January previews, and we’re just putting February together now.” The first Masterwork was Amazing Spider-Man volume one and will retail at $24.99.
These softcovers will be added to the 16 new volumes planned for 2009, which will push Marvel’s Masterworks library to 126 volumes. DC’s similar Archives library, in comparison, has only a handful of titles planned for 2009 and have reformatted the hardcovers as their Chronicles line.
Sedlmeier added, “As readers know, the softcover Masterworks will be mirroring the release order of the hardcover line begun all the way back in 1987. The approach taken back then was not to restore the original comics’ coloring, but to recolor the books in what was then a modern style. When the program was reignited with new editions in 2004, I felt historical accuracy was something readers valued above a bells-and-whistles reinterpretation.
“That approach is now law, so the softcovers will be seeing restoration to bring any material not restored to match the original comics’ coloring to up the level of quality and historical accuracy readers see in our new hardcovers each and every month.
“A lot has already been accomplished through the Omnibus line and the new printings the Masterworks hardcovers have seen over the course of 2007 and 2008, so there’s a lot less restoration work cut out for us than there would be if we were starting from scratch.”
The trade dress for the Masterworks evolved through the years from the original “marble” look to an interim design from Comicraft until the line was spruced up in 2002. Currently, the current trade dress is available as the standard format while the marble look is offered as an alternative at a higher price to cover manufacturing costs. The look of the softcover line will be a modification. (more…)

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