The Theory of Webcomics: The Daily Grind
The Daily Grind Iron Man Challenge is a competition between online comic artists to see who can maintain the longest Monday to Friday update schedule, following a strict set of rules. Each artist lays $20 USD on the line. The last man left standing takes the entire pot. The competition started on Monday, February 28, 2005, and is still going with ten contestants remaining.
Webcomics giants like Scott Kurtz, Chris Crosby, Steve Troop, and Jennie Breeden have all missed updates and been beaten out for the top spot. Conversely, none of the remaining contenders feature on Wikipedia’s list of Self-Sufficient Webcomics. Does this seem counter-intuitive?
Any successful webcomic creator will tell you that regular updates are important — in order to build an audience, you need to provide regular content to keep people coming back to the site. And very few comics have come into success with only one comic a week — you could pretty much count them on one hand — so you’d need at least two or three updates each week. If you can stretch it, five is optimal, because it gets the working world checking your site as part of their daily routine.
If your readers have the right sort of personalities, an irregular update schedule could work in your site traffic’s favor. Studies of gamblers has shown that irregular rewards — that is, receiving a reward only sometimes, and seemingly at random, for the same action — play all sorts of fun games with human brain chemistry. This is pointed to as the cause of the Las Vegas zombies who sit at slot machines for days. Is that any different from checking Order of the Stickevery day hoping that one of the three weekly updates will be there?
(Well, how different it is depends on how much of a reward you consider a new OotS comic to be. Money is a pretty universal reward. The comic needs to be good enough to trigger a “reward” response, because a sporadic, unfunny comic quickly gets dropped, rather than obsessively watched.) (more…)
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or 
Big Finish
On October 22, DC will be releasing the hardcover graphic novel 
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have this mighty gem.
