Manga Friday: Yen Plus Magazine

Yen Press launched a new manga magazine last month called Yen+ (or maybe Yen Plus), to compete directly with those twin 800-pound gorillas of manga in America, Shonen Jump and Shojo Beat. I now have the first three issues here in my hands, so let’s take a look at Yen+ and see what’s in it.
Yen+, August to October 2008 issues
By various
Yen Press, Aug-Oct 2008, $8.99 ea.
All three issues have the same eleven serials in them, so it would be silly of me to review each issue separately and come back again and again to the same stories. (I’m not saying that I never do anything silly – just that I’m not choosing to do so this time.) So I’ll talk about Yen+ in general first, then cover the serials, and finish up with particular points in the separate issues.
The first thing a savvy reader notices about Yen+ is that it has two front covers, and a quick glance inside shows that it’s not just the covers – the whole magazine is divided in half. Japanese manga start at the “back” and run right-to-left for two hundred and some-odd pages, while Korean manwha and Western-originated comics go the opposite way for about the same number of pages. The Korean/Western side is the “front,” with the table of contents, editor’s letter, masthead, and the other usual “front-of-the-book” materials. But the two sides are close in length – the Japanese side has five serials (with generally longer page counts), and the Korean side six (plus the editorial matter). So Yen+, if I may be impertinent for a moment, is perfectly happy swinging both ways…
Yen+, if I may continue to torture a metaphor, doesn’t aim at one sex or the other, unlike the Japanese magazines that are its model – or like Shonen Jump and Shojo Beat in the US. (So it’s bisexual as well as swinging both ways – no wonder it comes in its own plastic bag!) The editor’s letter in the first issue explains that – since the audience for manga, and for manga magazines, in the US is not huge yet, trying to please both boys and girls will, they hope, allow them to reach an audience large enough to survive. (The other possibility is that it will fall between two stools, with too much mushy stuff for the boys and too many severed heads for the girls.) (more…)


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