Mixed Bag for ‘Incredible Hulk’ Opening
The opening weekend results for Marvel’s The Incredible Hulk pretty closely mirrored my experience catching the film on Friday afternoon: The theater wasn’t packed, but everyone had a good time.
According to USA Today, the new Hulk came through with $54.5 million for its first weekend take, which is actually less than Ang Lee’s Hulk took in the opening weekend in 2003 ($62 million). And while critics didn’t especially love the new take on the green goliath (Rotten Tomatoes gives it approval from 64 percent of reviewers), fans seemed to dig the Louis Letterier-Edward Norton combo.
CinemaScore notes the new Hulk earned a very solid A- from viewers, which bodes well for continued success. The 2003 version brought in almost nothing after the first week on the way to becoming a massive flop.
The showing I caught was between half and two-thirds full, and for the most part the audience seemed completely sucked into the movie. The only complaint came after the semi-endless credits when no extra features rolled. For what it’s worth, I enjoyed the flick.
This was also a pretty competitive weekend for movies. According to USA Today ticket sales increased from the same weekend last year, and a string of movies did well. Kung Fu Panda took second with $34.3 million, M. Night Shyamalan’s The Happening took third with $30.5 million and a couple others were above $13 million.

The hit BBC series
Born on Governors Island, Manhattan, New York in 1941, Neal Adams attended High School Industrial Art in Manhattan and then went to work in the advertising industry. He had actually applied to work at DC Comics but didn’t get a job offer — Adams did do some freelance work drawing Bat Masterson and Archie Comics but was not credited for it. In 1962 he was hired as an assistant at the Newspaper Enterprise Association (NEA), and worked anonymously on several comic strips before being given his own strip, Ben Casey.
Something of a preamble, here, so sit tight and now dig this: The comics-censorship ruckus of the post-WWII years had begun to peter out, if only just, as the phobic 1950s gave way to the larger struggles – expression vs. repression, in the long wake of the Depression – of the presumably more free-wheeling 1960s. All were rooted in a popular urge to embrace the freedoms that the close of World War II was supposed to have heralded; a contrary urge to confine such freedoms to a privileged few was as intense, if not necessarily as popularly widespread.
