ComicMix at Toy Fair ’08: A Bulk of ‘Incredible Hulk’
Hulk and Iron Man have had their share of dust-ups throughout Marvel history, from the days of the old gray armor to the recent "World War Hulk" story arc. More often than not, though, the Green Goliath whips Tony Stark’s pampered playboy butt.
With both characters expecting big things from live-action films this year, Toy Fair 2008 was shaping up to be another battle of epic proportions — at least on the licensing front.
Unfortunately, this battle between the two Marvel heavyweights ended up more lop-sided than most, with Incredible Hulk products popping up in just about every other booth at the Jacob K. Javits Convention Center while the guy in the metal suit was yesterday’s news.
Along with yo-yos and radio-controlled planes (Why would Hulk have a plane? Because he can, puny human.) the big green guy was also spotted on puzzles, bop-bags and — my personal favorite — a puffy backpack that allows you to walk around all day with hulk’s massive arms wrapped around your neck in a gamma-fueled sleeper hold.

In the first of a series of reports from Toy Fair 2008 in New York, ComicMix checks out the comics-inspired dolls of the Tonner booth, featuring characters from Spider-Man 3 and a cast of DC superheroes and villains.

Note to producers: either retire words like “phenomenal” and “unbelievable” from your vocabularies or think thrice before allowing yourself to be filmed for DVD special features. Rest assured it will only help your cause. The aforementioned suggestion comes as a result of watching two long overdue DVD offerings back to back. If you watch only the extras, you’d think The Amateurs was the movie to see rather than The Nines. Neither movie will ever usurp the place of, say, the newly hi-deffed Lawrence of Arabia, but they surely prove how influential special features can be.
It’s also great to compare the director/producer relationships. On The Amateurs, novice writer/director Michael Traeger is well served by temperate producer Aaron Ryder. On The Nines, writer/director John August is so outrageously lauded by producer Dan Jinks that the overstatements are hard to accept. Nevertheless, The Nines is the better film, which some critics, at the time of release, had a hard time understanding.

The dramatis personae roster for a soon-to-open, three-author film called The Signal lists a multitude of roles identified only as “random bodies,” “struggling people,” “deranged people” and so forth. If the casting, as such, suggests chaos, then such must be precisely the intent. From a premise of frenzied malevolence, writer-directors David Bruckner, Jacob Gentry and Dan Bush have crafted a smart and orderly, if cryptic, chiller that owes many debts of influence but also brings some welcome new twists to an old and over-familiar formula.
Marvel’s new Invincible Iron Man series kicks off this May right about the same time Tony Stark and Co. hit theaters in the live-action Iron Man film.
