Glenn Hauman: The Store Eater

I have a theory. See if this sounds plausible to you.
It’s the early 80s, and you’re a comic fan. You grew up with the medium, and now that you’re in your twenties or even early thirties, you seen the medium grow up with you. Stuff that was once considered just kiddie fare is now being treated with respect, even if the newspaper headlines read “Pow! Bam! Whap! Comic books aren’t just for kids anymore!” The industry has never seemed healthier with new comic book companies starting all over the place and some of them even healthy like First, Eclipse, Fantagraphics, Comico, Pacific, Aircel… and you’re looking for a career. And you decide, “Hey! I love comics! I know what comics are good! I even have a lot of back issues in my collection! I should open up a store!“
And so you do.
And you survive a lot of ups and downs in the industry. You made it through the black-and-white bust, you had to switch distributors when the great consolidation happened in the 90s, you’ve dealt with all the wacky cover enhancements. Hell, you even survived pogs.
But you’re in your sixties now, and lugging around long boxes to conventions isn’t as much fun as it used to be, if it ever was. Your back issues aren’t selling like they once did, and their overall value has dropped, taking out a large hunk of what you thought was going to be retirement nest egg. And even though comic book movies are bigger than you could’ve ever hoped for as a kid, the stuff that’s coming out today doesn’t thrill you like it once did, and the sales seem to be a bit weaker than in the past… which really sucks because you’re gonna have to keep working in your store selling this stuff, and why can’t they make books like they used to?
Well, it can’t be because of you; you’ve done the work, put in the hours, driven a lot of miles. And it can’t be just be bad luck — things don’t just happen, things happen for a reason.
Then you go home and look at news that’s targeted to your 60+ white male demographic (oh, don’t give me that look— if you opened up a comic store in the 80s, you were almost certainly a white male) and you see stories about PC culture run amok and then maybe, just maybe, a small voice pipes up in the back of your mind and says:
Hey, maybe the SJW‘s really are to blame for this.
And that’s when you’re in trouble.
You’ve diagnosed that you’re in pain, but you misdiagnosed what’s causing that pain. I promise you, SJWs are not causing all the problems in retail right now— and if Sears and K-Mart couldn’t figure out what was coming at them, you shouldn’t feel bad that you couldn’t either. But it’s entirely possible that your problem is this: your store clientele is too much like you.
They’re older. They’re probably male, probably white. And just like you, their priorities have changed with age. The habit of driving to the store on Wednesdays stopped when they changed jobs. If they’ve got kids, they’re older now and (if the parents are lucky) they’ve moved away. They’ve moved on a bit themselves, and the old stuff just isn’t doing it anymore.
Meanwhile, that other store? The one in the location that’s gotten hip? Ask yourself: is it that the store owner is trying to get hip people to show up there by pandering to them, or are the hip people going there because it’s cool on it’s own? And what are they doing to get people who aren’t like you into their store?
There are stores (I’m not going to embarrass them by name, but I’ll bet you know people who are visiting them) who are doing well by continuing to do what they always do: they find cool things and show them to appreciative customers. Sometimes, that means asking people who aren’t your customers yet what they would appreciate. And if you have other things that are cool to other people, great! Their money is as green, and they’ve got more to spend if you can show them something neat.
If you were opening your store for the first time today, what would you want to do? Would you try to reach the audience of today, or the audience of thirty-five years ago?
Choose with great care.

After

As of my typing up this column, DC Comics employee of over twenty years and Superman Group Editor
Make no mistake; DC Comics did what it did because there was absolutely no way to continue protecting Eddie Berganza.
And Eddie Berganza isn’t the only person to make that statement true.
I want to make this crystal clear to people reading, as fans and casual readers may not be aware of or understand the reality of all of this. Speaking out against the brass is more than looked down upon; it’s disqualifying.



When it comes to music, we all get it right away. We understand what duets are, and how the combination of two favorite performers can result in something new and special. In 2006, the album Duets teamed Tony Bennett with a myriad of music’s A-listers. It was an instant hit. Part of the fun was the surprising range of match-ups. While a song featuring Bennett collaborating with Barbara Streisand was expected, duets with musicians like k.d.lang or the Dixie Chicks were wonderful surprises.
“Back in 1976, Denny O’Neil asked me if I would be willing to draw layouts for an ongoing DC comic, Hercules Unbound. Wallace Wood had been doing the finished inks over layouts. I jumped at the chance. I knew Woody personally just a little from the time I spent hanging out at Continuity Associates, Neal Adams and Dick Giordano’s studio in New York. But I knew Woody’s work extensively, from his EC stories to his work on the early MAD magazines, to Witzend, and his later work on Daredevil and other mainstream comic books. I was thrilled.
McCarthy-era political witch-hunts fed even vice-presidential hopeful Estes Kefauver’s investigations into juvenile delinquency. The fallout came very close to killing the American comic book industry in the second half of the 1950s. Comic books were demonized and workers in the industry humiliated. Most publishers went out of business. The few that stumbled on, slashed titles to the quick and experimented with new/alternative genres. As Carmine Infantino told me, even the industry’s top company, National/DC, were not only laying-off talent but also cutting pay rates for those who stayed. Joe Orlando confirmed he was so humiliated he started telling non-industry people that he “illustrated children’s books” in lieu of confessing he was a comic book artist. Stan Lee likewise confirmed that in that period, he skirted telling people he worked making comic books. Every artist aspired to doing a newspaper strip. Newspaper strip work — as opposed to the then-shamed comic books— was not only respectable, it was celebrated and could generate great income based on circulation.
Kirby, Schiff and Dave Wood assumed Kirby’s associate, Marvin Stein, would be inking Kirby’s pencil work but, Stein had had enough of the cockamamie comics business and left for better, steadier work in advertising, as so many did during the mid-to-late ’50s comics implosion. With Stein out, Jack knew he needed a top quality, polished inker to help his work compete with such illustrative adventure strip artists like Alex Raymond, Hal Foster and Milton Caniff. Jack realized the absolutely best man for the job was Wallace Wood (no relation to Dave) who had quickly risen to be America’s foremost sci-fi comic book artist a few years earlier via his groundbreaking work at EC Comics on such titles as Weird Science and Weird Fantasy.
Newspaper strip deadlines never stop. There is no break. It is important to gear-up and have plenty done prior to the launch, as that is the only buffer a strip artist will ever have. Work on Challengers started during the Sky Masters gear-up period. Because of the release date of Wallace Wood’s first issue of Challengers, there has long been confusion about the timeline — which came first, Wood’s joining Challengers or Sky Masters? Through my Wally’s World research, I was finally able to clear it all up via my interviews with a few of the first-person witnesses to these matters, Tatjana Wood, who took the initial call from Kirby and was in the studio when Jack came over for meetings and with my dear friend, Al Williamson who occasionally helped out inking some backgrounds. The Kirby-Wood collaborative period started with Sky Masters. Their work together is ultimate Americana. Imagine John Wayne doing a film with Elvis or Marilyn Monroe doing a film with James Dean. Kirby and Wood are like that except in their case, it actually did happen for a bright, fleeting moment.
Sky Masters is the greatest teaming of America’s two most iconic mid-century comic book creators, Jack Kirby and Wally Wood. What makes it better, more important, than their other works (even Challengers) is that particularly on Sky, they worked as equals. It is not Wood inking Kirby, it is a different animal. Something new, something more unique than their other works… not Kirby, not Wood, but the totally unique hybrid that can only be called, Kirby-Wood! Jack once said, in Wally, on Sky Masters, “I was [only] looking for an inker but got a [true] collaborator.
It feels a little silly to be issuing a spoiler warning for a story that’s more than twenty years old but it’s entirely possible that there are folks out there who have never read the story described below. I’ll need to discuss some plot points and twists so if you don’t want to know ‘em, avoid this week’s column. Spoiler warning issued.
The title tale is the biggest one in the volume but, as not unusual, is not the only story. The first one reprints issue 50 which was extra-sized. I’m of two minds about anniversary issues. Certainly, you want to celebrate the longevity of the given title but sometimes setting it up can throw off the whole pacing of the series. That happened with GrimJack and maybe the Spectre; you can wind up treading narrative water trying to get to an anniversary issue.
The element that I took for the new Squad was that the old one fell apart on a disastrous mission to Tibet. Bright and Evans found out about Rick and Karin and were pissed at being played for chumps. They died falling into a chasm during an attack by a Yeti. Karin had a breakdown and wouldn’t see Rick anymore.
Unaware that both are dead, Jess wants revenge on Rick and Karin and, having run afoul of the new Squad since becoming Koschei he also wants them dead. To this end he has resurrected members of the Squad who were killed on missions by using mechanical implants at the base of their skulls. Oh, and I should mention that Koschei has also died but, using the same technology, walks and talks and plans terrible revenge.
Can you feel it in the air, kiddos? Whether it’s our President’s RussiaGate investigation picking off staff members and placing others under house arrest, or the massive movement of that other three-named comic book creator being snagged by their rival comic company. The times? They are a’changin.’
In 2000, which I’ll be double-damned was seventeen friggin’ years ago, BMB was brought in on a little experimental book Ultimate Spider-Man. The proto-millennial Peter Parker of Bendis’s pen was what a generation needed from their comics. He was young, unencumbered by decades of backstory, and full of delicious teen angst. Paired with the artwork of stalwart journeyman Mark Bagley, the book skyrocketed Bendis’s name-value into the upper echelons of the modern comic book fandom. And over the course of his career at the house funded by the Mouse, Bendis had amazing runs on Daredevil, The Avengers, Alias, and the X-Men. But you have access to Wikipedia too, so, let’s just call it a day with the basics, shall we?
While some would be quick to point out that BMB’s clout may not be at the same levels it once was, anyone with a Facebook feed like mine when the announcement dropped surely could argue otherwise. Every comic book fan and creator I know had something to say on the matter. Most all of it was purely positive – save literally for that one friend who literally can’t say they like anything, ever. But, pardon my French, fuck that guy.


Now even 
