In this space last Saturday, my dear friend and adoptive bastard son Marc Alan Fishman stated “modern comics are writing rings around previous generations. We’re in a renaissance of story structure, characterization, and depth… I’d like to think we the people might defend the quality of today’s comics as being leaps and bounds better than books of yesteryear.”

Simply put, the dear boy and my close pal and our valued ComicMix contributor is full of it.

Don’t get me wrong: there’s a hell of a lot of great writing out there today, and I agree with his opinions about most if not all of the young’un’s he cites. Today’s American comics reach a much wider range of readers. There’s also a hell of a lot more comics being published today – although those comics are being read by a much smaller audience in the aggregate – and I take no comfort in saying there’s more crap being published today as well: Sturgeon’s Law is akin to gravity. Marc’s comparison to the comics of the 1960s and 1970s is an apples-and-oranges argument: the comics of the pre-direct sales era, defining that as the point when most comics publishers virtually abandoned newsstand sales, were geared to a much younger audience. Even so, a lot of sophisticated stories squeaked through under the “Rocky and Bullwinkle” technique of writing on two levels simultaneously.

As I said, there are a lot of great writers practicing their craft today. Are they better than Carl Barks, John Broome, Jack Cole, Will Eisner, Jules Feiffer, Archie Goodwin, Walt Kelly, Harvey Kurtzman and Jim Steranko … to name but a very few (and alphabetically at that)? Did Roy Thomas, Louise Simonson and Steve Englehart serve their audience in a manner inferior to the way Jonathan Hickman, Gail Simone and Brian Bendis serve theirs today? Most certainly not.

Then again, some of the writers he cites are hardly young’un’s. Kurt Busiek has been at it since Marc was still in diapers. Grant Morrison? He started before Marc’s parents enjoyed creating his very own secret origin.

Marc goes on to state that John Ostrander and Dennis O’Neil would say that the scripts they write today are leaps and bounds better than their earlier work. I don’t know; I haven’t asked them. But I can offer my opinion. Neither John nor Denny are writing as much as they could or should today because they, like the others of their age, they are perceived as too old to address the desires of today’s audience – which, by the way, is hardly a young audience. I wonder where this attitude comes from?

But let’s look at the works of these two fine authors from those thrilling days of yesteryear. John’s Wasteland, GrimJack, Suicide Squad, and The Kents stand in line behind nothing. As for Denny, well, bandwidth limitations prohibit even a representative listing of his meritorious works, and I’ll only note Batman once. Let’s look at The Question. A great series, and he wrote that while holding down a full-time job and while sharing an office with a complete lunatic. Then there’s Green Arrow, Green Lantern, Iron Man, The Shadow… hokey smokes, I wake up each Thursday morning (in the afternoon) blessing Odin’s Bejeweled Eye-patch that Denny is writing his ComicMix column instead of spending that time doing socially respectable work.

I am proud of this medium and its continued growth – particularly as its growth had been stunted for so long. And I’m proud of my own service to this medium. But, as John of Salisbury said 953 years ago, we are like dwarfs sitting on the shoulders of giants.

And, standing on those shoulders, we swat at gnats.

THURSDAY: The Aforementioned Mr. O’Neil!

Award-winning comics writer Joe Kelly has crafted an engaging, thought-provoking, action-packed thriller in adapting his 2001 Action Comics #775 classic tale (“What’s So Funny About Truth, Justice & the American Way”) into Superman vs. the Elite, the latest DC Comics Premiere Movie.

Produced by Warner Premiere, DC Entertainment and Warner Bros. Animation, the all-new, PG-13 rated Superman vs. the Elite arrives TODAY – June 12, 2012 – from Warner Home Video as a Blu-ray™ Combo Pack and DVD, On Demand and for Download. Both the Blu-ray™ Combo Pack and DVD will include an UltraViolet™ Digital Copy.

In Superman vs. the Elite, Superman’s effectiveness as a super hero comes into question when a new group of super powerful crusaders, known as “The Elite,” appear on the scene.  As super heroes, the Elite know no bounds, and are more than willing to kill, even on a massive scale, to stop villainy — putting them on a collision course with the ever-ethical and decidedly non-lethal Man of Steel.

“What’s So Funny About Truth, Justice & the American Way” was lauded by Wizard Magazine as the “Greatest Superman Story of All Time,” and the magazine ranked the epic tale at No. 21 on its list of the “Top 100 Comics of the last 30 years.” It is arguably Kelly’s masterwork from a career of notable comics, including such titles as Deadpool, Uncanny X-Men, Action Comics and JLA.

Today, Kelly is one-fourth of the comics-oriented quartet known as Man of Action Studios. The group are superstars in the comic and TV animation/action world already as the creators/producers and writers of the megahit, Ben 10.  Their Ben 10 empire has generated over three billion dollars in sales based on their four television series and merchandising and now Joel Silver is producing a feature film adaptation of their creation.  Ben 10, arguably the most successful youth brand and superhero franchise of the last decade, has also launched two live-action TV movies and is seen in more than 168 countries and 312 million households.  Man of Action Studios also created Generator Rex, write/produce Ultimate Spider-Man on Disney XD, and they create/write/produce video games, TV shows, films, comic books, graphic novels, stage productions, etc.  Joining Kelly at Man of Action Studios, which began in 2000, are renowned writers Duncan Rouleau, Joe Casey and Steven T. Seagle.  The quartet are now in development/production on numerous TV and film projects including The Great Unknown, Kafka, Disco Destroyer and, of course, Superman vs. The Elite.  They proudly have their own Man of Action imprint at Image Comics, where they continue to flourish in the creator-owned comics world.

Kelly spoke about the creation of the film, the transition from page to screen, and his favorite scenes in a chat late last week. Here’s what the wordsmith had to say …

Question: For the uninitiated, what was the genesis for the original story of this comic?

Joe Kelly: The germ for the story really came from a very visceral reaction I had to a comic I was reading at the time – The Authority. It was a dark anti-hero comic. I really like the Authority and its characters, but there was an issue in particular that felt like it had pushed the boundaries of what makes a hero and what makes anti-hero. I found myself getting ‘fanboy mad,’ which I don’t normally get. We had an anniversary issue, and I asked Eddie (Berganza) if we could directly address those characters. I wanted Superman to take those characters on. And that became the germ for Action Comics #775.

Question: As Action Comics #775 was a single issue, how much did you need to add to the story to make it a full-length film?

Kelly: We wrote a lot of new content for the film, and it was funny looking back at the comic because I forgot how much is discussed rather than shown. There’s so much going on between the panels. So it was very exciting to get to see the action sequences that were just hinted at. I’d always seen them in my head, now I get to see them played out in animation.

Question: What was the purpose of adding the Atomic Skull to the story

Kelly: We knew we needed a villain or a character that would externalize Manchester Black’s argument against the revolving door jail policy. We wanted that parallel to be personal and easily identifiable. Originally it was the Parasite, but he’d been used in a recent previous film, so it became the Atomic Skull. And I really thought the Atomic Skull came out very cool. He worked well visually and for the story. Not having Parasite meant we lost a smidgen of the thematic approach – the Parasite really fit well in terms of his name and what he does to the people around him. But that’s just being picky.

Question: Do you have a favorite scene in Superman vs. the Elite?

Kelly: I’m especially proud of the quiet scenes. It’s very difficult to get quiet emotion in animation and to let the silence actually play on screen. But when you look at the quiet scenes in this film — Pa Kent and Clark on the porch, or Lois and Clark on the couch – those scenes really give us the chance to see Superman questioning himself with the people he trusts the most. And those scenes play beautifully in the film.

It’s like in one of my favorite scenes – just before the Elite takes over the airwaves and makes their grand announcement. I think it’s in the original, but it really came to life for me in the film. Lois and Clark are having a little debate, and he asks if she believes that criminals deserve the Elite’s sense of justice and punishment. And she says “Some days I think they do.” That’s just like a punch in the gut. It’s really an awesome scene, especially because it’s one of those moments in animation that you don’t expect. The big battle with the Atomic Skull is pretty great, too. And the finale is awesome. But I love the quiet moments.

Question: Whose sense of justice do you side with: the Elite or Superman?

Kelly: I’m definitely more in the Superman camp. There are plenty of people I get angry about, and the eye-for-an-eye mentality does flash though my head. I think it does for anybody. But at the end of the day, I do believe we need to aspire to higher ideals. Maybe I’m being naïve, and I may not be able to achieve those ideals myself, but we must make the attempt. You’ve got to try. My dad was a cop and he had very strong opinions about this stuff, but he would straddle the line. He had his days when he’d think “kill them all and let God sort them out,” but there were far more days where he believed that the law is the law, even if its broken, and we live in the best country on Earth because of those laws. So that definitely informed my weird sense of justice.

Question: Did the voices of the actors portraying these characters match the voices in your head while writing the film?

Kelly: The voice acting is so good in this film. Robin (Atkin Downes) is such a good Manchester. He’s got all the snark and all the personality, and his line deliveries are so spot on for that guy. It’s funny because everybody says the same thing: you can’t do an actual Manchester accent and expect to be understood, but Robin’s modified Mancunian accent is awesome. And understandable. The rest of the Elite’s voices are perfect: Menagerie is scary and sexy; Coldcast wears his “angry man” on his sleeve; and everyone giggles when The Hat comes on. I can’t say enough about George (Newbern) – I had heard his acting before, and he does such a great Superman. It’s terrific to see George portray the range of emotion he gets to do in this story. And Pauley (Perrette) so knocked it out of the park – I was immediately in love with Lois. Pauley gets all the smarts of the character. The two of them as a partnership really comes across, which is critical to the story. Lois keeps Clark grounded, and she’s literally the only one that can tug on Superman’s cape. Lois can bust his chops, and that comes through in Pauley’s voice. She’s terrific in the quiet moments, as well. Pauley sells it all so, so well.

Question: Are there other stories you’ve written as comics that you could see adapting to animation?

Kelly: In the DC realm, I’m very proud of Justice League Elite because the characters that pick up from this story are darker and very layered. It’s all about how messy you can get before you become a monster. I love that theme. If we could ever pull off Justice League Obsidian Age, that would be amazing – it’s just an insane, gigantic epic, and to see those characters animated would be incredible.

I got the idea for this series when I received a call and was told a project of mine was turned down because “Black doesn’t sell.” I was told to my face more than once by a certain asshole “when it comes to entertainment, black means death.”

Really, Bruce? How you living now, motherfucker? I’m going to guess it’s nowhere as good as I’m living, bitch.

Yeah, I tend to hold grudges but in my defense I’ve been pretty good lately. I’ve been known to rant like a mad man from time to time. In fact when I first started in the industry I did and wrote some shit that got me tagged as the “bad boy of comics.”

You know what I did upon hearing that? I changed the name of my studio from, Michael Davis Studios to Bad Boy Studios and, yes, this was before Diddy.

Why embrace what many think is a negative? Anger. I was very angry back in the day. I figured if people wanted a bad boy I’d be a bad boy.

How that work out for me?

Very well, actually.

Now, young creators, just don’t think you can develop an asshole, take no prisoners, attitude and the world will beat a path to your door. That road is paved with the bodies of many mofos who think that personality equals talent. It does not. People put up with Harlan Ellison’s shit because Harlan is the real deal, or to put it plainly, Harlan is one of the greatest writers to ever pick up a pen: Harlan once told Frank Sinatra to fuck off.

This was during the time when Frank was not only the biggest star in the world but he was also hanging out with more than a few wise guys, if you know what I mean. Harlan takes no shit and he calls a spade a spade. Harlan’s opinions are bigger than life but there is not a single publisher on this planet that would not love to publish a Harlan Ellison project.

But if you think that just being a bad ass is a great way to secure a rep and thus secure a career, you are an idiotic asshole or a Right Wing radio host and that shit will not work in comics.

How did (do) I get away with the occasional rant? Because I deliver the goods. I’m real good at what I do and I generate revenue and it’s all about the revenue.

I’m nowhere, even remotely in Harlan’s league but the people I work with know what they are getting with me and either they don’t care about my rants or they don’t think about them.

Why don’t they care? Would you care if the million dollars someone was bringing you were old or new bills?

It’s all about the money folks. It’s all about the Benjamins. It’s all about the cash. It’s all about revenue.

One day I realized that even though it had worked for me, anger was not the only way to fight against what I thought were injustices some wanted me to endure.

I figured I’d just cool out and not let little things bug me. Why be angry?

So over the past few years I’ve been mostly “rant free” on the comics and entertainment front. Politics is another matter; I regularly lose my mind about that over at www.MichaelDavisWorld.com.

While working on this series of articles I started to get angry. Angry like the Michael Davis of old. The Michael Davis of old that was the “I don’t give a fuck” Michael Davis.

My plan when I started writing these series of articles was to make my case in parts one through three and bring in some of my heavyweight black entertainment friends to underscore that black does indeed sell in this, my final installment.

So much for the plan.

I was on the phone with the director Bill Duke when the anger I’ve tried my best to curtain over the last few years returned with a fury. I told Bill I’d call him back and sat down to write this last segment and, yes, the old Michael Davis is back.

Back and I’m mad as fuck.

Hollywood’s unofficial “Black doesn’t sell” attitude is simply bullshit and the more I think of it the madder I become.

It’s all about the revenue and black properties and people generate revenue in every category of entertainment. Hell, in music and sports we are the rule, not the exception. You don’t see anyone saying that the white players in the NBA who fail is because they are white. No, they fail because they are not good enough, just like the black players that fail.

Duh.

I don’t have to call my Hollywood black powerbrokers to underscore that black does indeed sell. Take a look at what has been done across all entertainment areas. Every single one of the people on my list to call has made a grip in Hollywood and not just selling to black audiences. The Cosby Show was the most successful sit-com on television. Will Smith and Denzel Washington are two of the biggest box office draws ever. In fact, Samuel L. Jackson is the highest grossing film actor…ever.

Black doesn’t sell? Give me a fucking break.

Black projects sell like crack… if done right. That’s goes for every damn project in Hollywood. If done well, the project will do well.

Every time a black project does not do well Hollywood makes black creators in effect show their papers like a freed slave at a southern checkpoint. The black President of the United States of America has been vetted by the CIA, FBI and scores of other agencies. He has showed his birth certificate time and time again and yet some on the right continue to insist he show his papers, again, like a suspected slave stopped in the middle of Alabama in 1850.

Well it’s not 1850 and Hollywood is not Alabama. It’s 2012 and there’s a brother in the White House and Samuel L. Jackson is the highest grossing film actor… ever. If the leader of the free world and the king of the box office are both black don’t insult the intelligence of the people who buy those tickets you sell Hollywood with your “Black doesn’t sell” lie.

I am under no misconception that the Far Right inbreeding bastards will stop the attack on the President, but I still harbor some hope that the entertainment industry and hell yes this includes some comic book publishers will stop condemning projects because some black projects have failed, its stupid and has to stop.

In comics it’s not just a black thing either, projects that feature women fail and that’s reason for some publishers to be wary of the next project featuring women no matter how bad ass the idea is.

That’s just stupid.

Stupid. Stupid. Stupid.

The new Static Shock series was not cancelled because Static was black. It was cancelled because Static was fighting a giant fucking fish.

Grow the fuck up, Hollywood. It’s all about revenue and any project that succeeds or fails in this day and age does so on its creative merits or many other factors, bad marketing, horrible word of mouth, opened on the same weekend as Avengers II.

Reasons for a movie failing or succeeding are many. Making the reason black people is a bullshit reason. Granted if there is ever a movie called Kill All White People and it starred an all-black cast of white people hating black militants and the story line was to kill all white people and that movie failed then Hollywood would have a point.

Then, yes, if that was a real project, black meant death… on more than a few levels, if you think about it.

I know how hard Hollywood hates change, so here’s my idea. Ready, Hollywood?  Keep that silly black doesn’t sell bullshit line when a film that features a black storyline or actor in a leading role fails. Keep that but the next time Will Smith or Sam Jackson star in a film that makes a zillion dollars say the reason it did so is because they were black.

I’d be OK with that, but somehow I don’t think you would be.

TUESDAY AFTERNOON: Emily S. Whitten

WEDNESDAY MORNING: Mike Gold