Interview: Jeffrey Rowland on TopatoCo and ‘Overcompensating’

Jeffrey Rowland, the creator behind popular webcomics Wigu and OverCompensating, has a new, full-time job these days — and it just might make him one of the most important people to watch in the world of webcomics.
Late last year, Rowland officially expanded TopatoCo, the online store where he sold shirts, stickers and other merchandise related to his webcomics, bringing several other popular webcomics’ stores under the TopatoCo banner and consolidating their merchandise operations. By doing so, fans of many of the most popular webcomics are now able to mix and match their orders among different creators’ designs, and TopatoCo has evolved from a basement business to a staffed, international operation Rowland runs out of an office building in Easthampton, MA.
According to Wikipedia, Rowland "can be considered one of the small number of professional webcartoonists, as running Overcompensating and Wigu, in addition to his merchandise company TopatoCo, is his full time job and source of income."
I spoke with Rowland about the growth of TopatoCo and the first few months of becoming a webcomic merchandising hub, as well as the status of his own webcomics, OverCompensating and Wigu. From the lure of running off to Mexico on a motorcycle to the Snakes on A Plane experience, Rowland shares his thoughts on making a living in the world of webcomics.
COMICMIX: You sound busy, Jeff. What’s going on at TopatoCo HQ today?
JEFFREY ROWLAND: Well, I’m just trying to get a handle on this whole business arrangement here.
CMix: Yeah, it sounds like you’re pretty deep into it these days…
JR: Well, the way we were doing it before was, everyone had their own individual sites up. Dinosaur Comics would have its little store, and then [Dinosaur creator Ryan North] would collect the orders throughout the week and send them to us in a file once a week or so. It wasn’t that bad, because everyone was doing a pretty good amount of business, but when I put them all together… Well, all of a sudden, it just exploded. It was bigger than I thought it was going to be. I think we’ve been up for about a month now, and we’re over 2000 products sold. Over 1000 transactions. Basically, it’s just two of us here working – sometimes three. I have one full-time employee — she’s "Tallahassee" in OverCompensating.


In my dotage, I’m coming to believe that a little adolescent rebellion is usually a good thing, and if the rebellion creeps a year or two into full, card-carrying adulthood, that’s okay. Much after the fact, I learned of some things my kid did in his Greenwich Village youth: I’m not sorry he did them and I’m glad I didn’t know of them until much later.
Everyone has a story – at least one. Every human life could be told in some way, to illustrate a point, or evoke an emotion, or just entertain an audience. 
All hail to thee, Pulpus. Praised be thy name.
I had it easier than many comics writers. I began in the business as an assistant to Stan Lee in 1965, when Marvel was just completing its metamorphosis from obscure Timely Comics to publishing phenomenon, and Stan’s vision of what a comic book company could be was pretty much complete. Implicit in the writing part of the job was the requirement that I imitate Stan’s style – after all, Stan’s style was Marvel. That made the job simple: imitate Mr. Lee successfully and I was doing it right.
