Marvel Gets Smart, by Dennis O’Neil
As I begin to type this, on a rainy Sunday afternoon, there are only 211 days left before someone else lives at 1600 Pennsylvania Avenue, near the Potomac. I tell you this, not because it has anything to do with what follows, but to perhaps lend a note of cheer to your hour.
I didn’t stay through all of the Iron Man flick’s end credits, but I should have because my friend Ken Pisani told me that Samuel L. Jackson has a brief scene in which, in the persona of Nick Fury, he reveals to Robert Downey’s Tony Stark that he represents an organization called, in acronym-crazed Sixties fashion, S.H.I.E.L.D. Dissected, that meant Supreme Headquarters International Espionage Law Enforcement Division when the organization first appeared in 1965. It was later changed to stand for Strategic Hazard Intervention Espionage Logistics Directorate, which was probably more au courant, but is no less a mouthful.
It is a nifty coincidence, but no more than a coincidence, that S.H.I.E.L.D. makes a big screen appearance at about the time as another espionage-themed entertainment with roots in the spy-mad decade of peace and love, Get Smart, gets into the malls.
It is not a coincidence that the current tv promos for another popcorn movie, The Incredible Hulk, tells us that Marvel has done it again, thus making a solid connection between theaters and comic shops. So, we don’t go to the multiplex to see a superhero movie, we go to see a Marvel superhero movie. This is called “branding” and it means, as I understand it, the identification of a group of products as a single, collective entity. You, fashionista that you are, don’t buy a suit, you buy a Brooks Brothers suit because the Brooks Brothers label guarantees a certain level of quality and a certain approach to the creation of clothing. (And aren’t you a bit young to be dressing so conservatively?)

Vinnie Bartilucci said it better than I did. Commenting on a couple of columns that asked, sort of, if the science in comics should be real, Vinnie wrote, “… once a writer chooses to mention actual, proper science, he should get it right.”
The following will be about a column I didn’t write and it’s Vinnie Bartilucci’s fault. But that’s okay. I forgive him.
We were the Squires of Science, my friend Mike and I were. He went to public school and I was a sixth- or seventh grader at St. Louise de Marillac, but that didn’t keep us from palling around together, watching Tom Corbett, Space Cadet on his family’s television set and doing chemistry set experiments in his basement. Actually, I don’t remember doing many experiments – we squires weren’t really much into real science – but Mike, who was good with tools, made us a plaque and, well…we believed in science. Maybe not as much as I believed in the Father, Son, and Holy Ghost, but still a lot.

As I sit down to write this, I’m less than five hours from midnight on March 23rd and so it might be appropriate to wish you a Happy Easter, or Happy Pasha if you’re an Oriental Christian, or Happy Purim. Or maybe I should give a shout-out to Aphrodite, Ashtoreth, Astarté, Demeter, Hathor, Ishtar, Kali, Ostara – all deities who were celebrated around the spring equinox and, as far as my extremely limited and unreliable knowledge goes, all of whom were connected to fertility, which figures: Spring equinox = end of winter = new life = let’s have a party.
Don’t bother putting on airs, Messrs. Man (Super and Bat); you’re nothing special, not any more. These days, you’re just two more members of a rather large club that includes cowboys, cops, private eyes, combat soldiers and guys who fly space ships to other planets and solar systems and galaxies. Serial killers who slice and dice sexy teenagers are in the club, too. And critters that are normally harmless but mutate into gigantic sociopaths.
