What’s Wrong With Wonder Woman, by Mike Gold
In this space on Friday and Saturday, my esteemed colleagues Mr. Davis and Ms. Thomases waxed on about the political situation of the day. Whereas there is no more important issue facing us as Americans in this moment in time (and it has considerable impact on non-Americans as well), I will not follow in their wake this week. I’m sure I will in the future.
Instead, I’m going to take a point central to their themes, and those expressed to a somewhat lesser extent by Ms. Riggs last week, and talk about comic books. Specifically, about Wonder Woman.
Since I’m in a name-dropping kind of mood, I should point out that my comments have been heavily influenced by recent conversations with Ms. Adriane Nash, a frequent commenter here at ComicMix, as well as our new editorial proofreader (for those items that come in early enough to be proofread…). And, oh yeah, she’s my savvy and opinionated daughter.
So what’s wrong with Wonder Woman? Positioning. Not unlike what many people think the McCain campaign did by selecting a fundamentalist book burner as their vice presidential candidate, under the theory that women are so stupid they’ll simply vote for one of their own no matter what her position is on the issues. You know, just like the conservatives.
Back in the 1940s, Wonder Woman was fabulously successful. She had as much exposure as any DC/AA hero (but not as much as, say, the real Captain Marvel). She had her own title, she starred in a monthly anthology book, she starred in a regularly published giant-sized star-studded superhero thing, and she briefly had her own newspaper strip. All she was lacking was a cheap movie serial.
By the time the 70s rolled around, DC had a hard time giving Wonder Woman away. As of this date, she’s undergone more revisions, reboots (one, quite literally, brought her original boots back), reinterpretations, and make-overs than Madonna. What happened?



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I never talked to either Jack Kirby or Stan Lee about politics, so I don’t really have any idea where they stood on the subject. My guess would be that following their political spoor wouldn’t take you very far west and that they didn’t have much sympathy for the hippie-rebels of the 60s (and here allow me to blush and hide my face). After all, they and their parents (and my parents) fought for a place in the American mainstream because, finally, acceptance meant an increased chance of survival and for those outside the tribe, who suffered the Great Depression, not surviving seemed to be a real possibility. Then here came the snotty kids with their tie-dye and their girly haircuts and their wiseass slogans saying that a place in the tribe was not worth struggling for – in fact, the tribe itself was stinking of corruption.
