While filming Iron Man, director Jon Favreau is taking a bit of time to update his MySpace page. If you go there, Favreau will tell you that the first week of photography was "extremely challenging," but went off "without a hitch." He goes on to praise the efforts put forth by his cast and crew, saying "Robert Downey was definitely the right choice."
Via our friends at Cinematical.
As Marvel’s Iron Man movie heads into production this week, we get word of a lot of promotions and changes of job titles at Marvel Studios. At the top, David Maisel is now Chairman of Marvel Studios and Kevin Feige is President of Production. Maisel, who joined Marvel in 2003, is credited for the conception and execution of the new film production effort, including establishing the strategy for self-financing the endeavor. Feige has worked on all of Marvel’s movies since 2000, and is currently producer on Iron Man and The Incredible Hulk. In his expanded role, Feige will now also oversee creative for the studio’s animated projects for TV and DVD, as well as video games.
Additionally, Marvel Studios has recently added and promoted a number of executives in senior management, including:
With everybody moving up a notch or two, someone has to make way at the top — in this case it’s Michael Helfant, President and COO, who will "pursue other opportunities."
With 300’s $70 million opening weekend, everyone’s eyes lit up. No one expected this number, with the best estimates at least $20 million lower. Now everyone is scrambling to read the tea leaves and try to understand what just happened.
A few thoughts from our corner of the universe. First, this will make 2007 the best year ever for comic book movies. There are six feature films scheduled for release this calendar year and I will guarantee you that combined, they will add up to huge box office receipts.
As a result, this will fuel future comic book-into-movie activity. It also makes Frank Miller a suddenly bankable name. Forget his work on Robocop 2 and look at Sin City and now 300. Once he begins directing The Spirit later this year, expect that to get onto a release schedule ASAP.
Projecting ahead, there are five more comic book movies have firm release dates for 2008 with at least two others penciled in (see schedule, below).
I’ve said all along that the comic book adaptations will continue until there are enough flops to sour Hollywood on the genre. This year opened with Ghost Rider opening to surprisingly huge numbers and then had legs. With 300, the reverse seems to be happening. I suspect production heads will fast track properties in the various studio pipelines and we’ll see one or two more movies added to 2008 and 2009 could possibly get jam-packed even though all that’s for certain that far out is the next Bryan Singer Superman release and Captain America.
Let’s face it, we live in a hyper-capitalist society. Everything’s a commodity, and the worlds of business and entertainment are so inextricably linked that items about business deals have all but become entertainment in their own right.
And that’s cool when a spinoff of a story is also another form of that story, as with the Superman: Doomsday DVD or the upcoming DVD coming out from Eagle One Media based on the Voltron: Defender of the Universe comics from Devil’s Due and utilizing those books’ content from the comic books from Devil’s Due Publishing. (Apparently Voltron is big business — not only is the "animated digital comic production" DVD due in June, but World Event Productions is developing "a new interactive series and the release of the first-ever OVA," and there’s even talk of a for-really movie.)
But when Marvel Entertainment decides it’s going to "own 2008" with tie-in products for the Iron Man and Hulk movies due out next spring, and signs deals with Hasbrow, Hallmark, Fruit of the Loom and other companies that make all sorts of stuff that isn’t storytelling — well, it just makes one hope that kids (and adults) who buy the stuff are busy making up their own scenarios as they’re being owned.
File this under: If the tail wags the dog for long enough, does the tail become the dog? Part I.
But first, a little reminiscence.
I had been in the comic book business less than six months, maybe not much more than one month, when I attended my first comics convention at the invitation of Flo Steinberg, known as “Fabulous Flo” during Marvel’s formative days. The event was held in the gym of the McBurney YMCA on 23rd Street in Manhattan. The guest of honor was Buster Crabbe. I don’t think I’d seen any of his filmed work yet, but somewhere I’d learned that he had done some comics-derived movie serials and that made him a celebrity and I guess I was impressed, not having met many celebrities.
With J.J. Abrams now confirmed as not only producing and scripting but also directing 2008’s Star Trek XI, the buzz has begun on the latest reboot of a beloved franchise. As one might imagine, fans of the series have been divided over whether or not this has been necessary, a debate we’ve all heard before.
The entire notion of a reboot is an interesting one because, looking back, reboots were largely throwing ideas against the wall to see what might stick. While there were fans of The Flash, there was certainly no groundswell of support demanding DC Comics bring Jay Garrick back. Instead, management created Showcase as a title to try new things and after three issues of straight-forward adventure, they thought it was time for something different. As legend has it, someone thought the time might be right for a new super-hero and all heads turned to the last editor with any success as characters without S-shields and bats: Julius Schwartz.
Instinctively, Schwartz knew Jay Garrick and his mercury-helmet felt too dated. Things in the 1950s were fresh and new, sleek and shiny. He kept the name and the powers and recreated from the ground up, perhaps pop culture’s first reboot.
When writer John Broome, artist Gil Kane, and the real villain, editor Julius Schwartz, reinvented the Green Lantern in 1959, they were corrupting the youth of America, or at least the comics reading segment thereof, by promoting authoritarian attitudes and glorifying barely disguised fascism.
Weren’t they?
I mean, didn’t we agree, in last week’s installment of this feature, that Green Lantern was changed from a guy with magical powers derived from a lantern and a ring, a bit of a loner, not unlike Aladdin, into a guy with superscientific gimmickry who gave unquestioning obedience to his masters, the self-styled Guardians of the Galaxy? A member of a uniformed corps?
Well, maybe not.
We at ComicMix are dedicated to bringing you as much stuff as we can, but we also know that means sometimes you miss things. We know you want tagging and site feed and comments and that’s all coming down the pike real soon, but in the meantime here’s your handy-dandy guide to the second round of entries by our regular columnists.
Look for Mike every Monday (in fact, his latest should be right below), Denny on Tuesday, me on Wednesday, John on Thursday, and Michael on Friday, and guest features on the weekend. For those of you who, like me, grew up with the Marvel superhero cartoons in the ’60s, that means Mike = Captain America, Denny = the Hulk, me = Iron Man, John = Thor, and Michael = Namor. (Hey, don’t knock it, that’s how I first discovered that Thursday was named after Thor!)
We also gave you a special "mother and child reunion" pair of featured columns this past weekend:
And our latest podcasts, hosted by Mellifluous Mike Raub, continue:
Happy reading and listening!
So do the Guardians of the Universe equip Green Lanterns with bumper stickers that read: My Space Sector, right or wrong?
This question is prompted by something that recently popped up on my screen, a political blog entry forwarded by Martha Thomases, ComicMix’s commnications director and my friend of more than 30 years. The blog was by Matthew Yglesias and it likened the current U.S. foreign policy honchos to the fictional Guardians and their interstellar group of do-bes, the Green Lantern Corps, each of whom is assigned a chunk of the galaxy. Mr. Yglesias describes the gizmos that give the Lanterns their bag of tricks as “the most powerful weapon(s) in the universe,” trinkets that “let bearer(s) generate streams of green energy… (W)hat the ring can do is limited only by the stipulation that it create green stuff and by the user’s combination of will and imagination.” Mr. Yglesias continues: “(A) lot of people seem to think that American military might is like one of these power rings. They seem to think that… we can accomplish absolutely anything in the world through the application of sufficient… force. The only thing limiting us is a lack of willpower.”
There was a great deal of hand-wringing and gnashing of teeth when word leaked out of Hollywood that Joss Whedon had left the Wonder Woman film project and David Goyer would no longer write and direct a Flash film. Similarly, people reacted in horror at the notion of Joel Schumacher having anything to do with a Sandman movie.
Here’s the thing: none of this is shocking. Disappointing, yes, but we long time fans have gotten our hopes raised and dashed countless times through the years.
For those less familiar with Hollywood’s inner workings, the studios are always looking for the next great thing, uncertain of what it might be and where they may find it. So, in addition to buying original stories from screenwriters or ideas from producers and stars then assigning the stories to screenwriters, Hollywood goes shopping. They will receive yet-to-be-published books in galley form, they will scour the news for stories to dramatize, and they will see what their kids are listening to, and so on.
Columns / Glenn Hauman / News
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