There’s a lot of buzz on the Internet this last week stemming from new Image partner Robert Kirkman’s video-taped manifesto calling for … well, I’m not exactly certain what he called for. A subsequent article/interview on Newsarama said it was “a call to arms for fellow creators to focus solely on their original stories, instead of the licensed work from the big two comic book companies, Marvel and DC.” Although he is also quoted later in the article as saying, “I want everyone to understand, I’m not saying no one should aspire to write for Marvel and DC characters … I’m just saying that it shouldn’t be the pinnacle of a comic book career.”
The article adds: “While Kirkman sees contemporary creators who try to do both creator owned works, and books for the big two, he believes they’re hurting their opportunity to succeed with their original stories.” It then quotes Kirkman further: “You can’t put your feet on both sides of the fence you have to take that plunge … if I’m doing Invincible and I’m also writing Spider-Man, and I’m giving fans a choice to try my unknown book, or Spider-Man who they know, they’re going to choose Spider-Man.”
OR … maybe some of those fans try Invincible because they really like what the writer is doing on Spider-Man. The savvy ones follow the talent – whether it’s the writer or the artist. The majority, however, are reading Spider-Man because it’s Spider-Man and it doesn’t matter if a hundred monkeys are typing it – unless the monkeys do something really dumb with it like use a Mephisto ex machina to get rid of a pesky marriage or bring out a clone or something. Stoopid monkey!
The point is … more readers get exposed to the writer as a result of his work on Spider-Man. A fair question to ask is – did the sales go up on Kirkman’s own creator owned books after he started writing the webby wallcrawler at Marvel? If not, then he had no benefit from doing it. If they have gone up, however, then at least part of the reason will be his stint at Marvel.
As I understand it, Kirkman wants to re-energize/save the comics’ industry. If all the established talent left DC and Marvel, he thinks the two companies would have to “re-focus the majority of their titles to the teen audience.” The established creators would then work on creator owned books, revitalizing the industry. (more…)