Michael Davis On Being Loud and Smart
Some weeks ago a Hilton manager made a very big mistake. Once Hilton Corporate realized who and what they were dealing with, I was asked what I wanted. This question, always asked in situations where litigation is an option, is a ploy devised to test you. Your answer determines their resolve, your intelligence and rather or not a hotel offers you $50.00 off your next stay or $50 million for you to go away.
Back in the early 2000s two people swore I was at the DC booth during the San Diego Comic Con loudly calling DC racist. So loud and vulgar was my purposive verbal assault the result was to kill a merchandising deal I had with Warner Bros. Consumers Products.
I donâÂÂt want to give the impression DC Comics acted against me as a collective in a conspiracy to take me down. They did not. It was a different time and they were a different company and shit like this was handled a different way.
DC Comics is and was under no obligation to be in business with me. It was and still is their house. Almost a decade before the SDCC âÂÂincidentâ I joined Denys Cowan, Derek Dingle, Christopher Priest and Dwayne McDuffie in setting up shop at that house. The original Milestone deal with DC was considered groundbreaking and it was. It was also terrible for Milestone.
Except for editorial, every move inside and outside comics DC had to approve. I didnâÂÂt sign that deal, that deal was as crazy as some say I am. I canâÂÂt prove IâÂÂm not crazy. I could prove I was in NYC the morning I was supposed to have been that nigger at SDCC. Whoever wanted to set me up looked at the SDCC program and surmised I was still in town because I was listed as a guest on a Sunday panel.
Amateurs. Fucking amateurs.
Consequently, when it became clear the loud mouth person who loudly called DC, racists, wasnâÂÂt me (or even existed) once again I was asked âÂÂWhat do you want?â What did I want? I wanted black kids to play with a Static Shock action figure.
âÂÂI just want the deal reinstated.â Easy, right? No harm no foul. All is good in the world, right?
It wasnâÂÂt, because DC said no.
Why on earth kill a deal that would generate revenue? Brand Milestone and DC in the black ad space? Create an action figure based on the mega hit TV show Static Shock? Certainly spark a lawsuit? Last and most important to me, give kids of color a hero to play with? Who knows? I never got an answer, but my top guesses are:
1) Because they could. It was their house. I was loud.
2) That was then, now Milestone has another deal at DC and again they donâÂÂt want me.
3) IâÂÂve been loud. I am loud. IâÂÂll be loud.
Some at DC or even Milestone may have floated the rumor that I canâÂÂt be vetted for future business when asked to explain my absence. Saying my loud persona and profanity-laced opinions will drive serious business away.
ThatâÂÂs just plain silly. Those profanity-laced opinions have been very very good to me. In fact, they have been very very good to every single Milestone partner past and present.
Then thereâÂÂs the matter of my resume, my resume doesnâÂÂt add value?
Negros, please.
Combined, the Milestone partners have not reached the markets or generated the revenue in comics I have by myself.
HereâÂÂs reality. Until revealed otherwise, MilestoneâÂÂs core business is comic books. Without Diamond (via DC) they have no distribution outlet. My distribution for my educational imprint, The Action Files, reaches American schools via Pearson Learning. Pearson, the biggest educational publisher on earth, likes very much what I have done. My Guardian Line imprint has direct distribution into African American churches that additionally gives me direct access into the black household via Urban Ministries Inc.
UMI is king in the Black Christian space. Think Diamond but with its own comic book line.
My relationship with Pearson is in its 20th year and I just celebrated my 10th year with UMI.
Combined thatâÂÂs 30 years of cash, resources, brand building and maintainable customers Marvel, Dark House, Image, IDW and DC would love to have.
Pearson Learning matters. Urban Ministries matters. Simon & Schuster matters. Those are no joke playaâÂÂs. The moment it was suggested DC come in as a possible partner, (and it always does) out DC went as a possible partner. Nothing bad was said, all I said very quietly was âÂÂno.âÂÂ
Those deals were and are my house.
HowâÂÂs that for loud?
The church is the most powerful force in Black America. MilestoneâÂÂs distribution into the very market Denys created Milestone for was assured when I was in the mix. I didnâÂÂt need Diamond or DC to reach the educational or black market on a grand scale nor did I need Milestone. And as evidenced by their actions, they clearly think they donâÂÂt need me.
But they do, to get into the African American space directly on this scale, they most certainly do.
Only an idiot would dismiss those markets willingly without as much as a word as to why. It doesnâÂÂt take a genius to know those guys are not idiots.
No, there is another play here.
They do need me, they just donâÂÂt want me. Something is brewing and they see a problem with my involvement. Could some guy still hate me and have sway over at DC? Could that be the reason?
Maybe.
I could see that but just how much of a little bitch would you have to be to let that be a factor? Nah, thereâÂÂs s something else, something big that negates comics and uses a different gage to reach African Americans.
The play? IâÂÂm thinking TV & film.
Or maybe itâÂÂs a Milestone partner who thinks IâÂÂm too loud and causes to much trouble. Happened 23 years ago; why couldnâÂÂt it happen again? Makes sense right?
HereâÂÂs the problem with that argument I donâÂÂt cause trouble. When that shit was pulled then I ended up running Motown Animation and Filmworks and Milestone jus⦠ended.
Trouble kills deals, I close deals. Trouble loses money, I generate revenue. Trouble drives away talent, I find and nurture talent.
Now what about being loud? What about my language? Ok, letâÂÂs say IâÂÂm loud. So fucking what?
Name a black creator or any creator who has worked harder and contributed more than I to bring people of color into comics. Not inspired it, or talked about it or sold a series of books marketed for it. Name any creator with an educational imprint (not book, imprint) at two major mainstream publishers and another at a Christian publisher.
IâÂÂll wait.
â¦and SCENE!
That rant is just a few high and mighty âÂÂlook IâÂÂm greatâ and some âÂÂso fucking whatâ thrown for my hard core fans. Think of my stuff like an old Marvel or DC comic after a while you wonder where the fight is. IâÂÂm sure some were wondering where all the âÂÂfucksâ were.
DC wrote me a check which covered my lawyer and little else. ThatâÂÂs what I wanted when it became clear DC would rather risk a massive lawsuit than give me back my deal.
I was livid and was about to bring the noise when I realized something. The two Warner Bros. people who brought me into the deal were at a real risk of losing their jobs. So, to protect them I settled for little of nothing. As a result, nothing is what happened with Mattel and others.
Yeah, I am loud. ThatâÂÂs so people hear me. I have a singular goal, reach as many kids of color and help them realize their worth. What I absolutely will not do is play stupid when faced with stupidity and because of such some see me as a problem after they have used my resources that is, however IâÂÂm not the problem. The problem is one Black Hollywood has had for years.
The problem is fear.
Fear of drawing attention to subjects best left alone or risk looking less professional or less white, take your pick. Black Hollywood has arrived in comics and with it the pursuit of the dollar above all else.
Milestone has closed ranks to avoid or minimize a lawsuit, but they canâÂÂt. Nobody can. Can they win? Can I? Winning a lawsuit at this level really comes down less on whoâÂÂs right and more on whoâÂÂs willing to go to the wall screaming; âÂÂI donâÂÂt give a fuckâ and has deeper pockets.
IâÂÂve been told Milestone is under the impression my resources are limited which is why I wonâÂÂt sue. They arrived at that notion I assume because I havenâÂÂt sued. IâÂÂve also made no secret I donâÂÂt care about money so I must be broke.
I donâÂÂt care about money. ThatâÂÂs true, however, the banks that hold my mortgages wonâÂÂt take food stamps nor will any other lender or service. Membership does have its privileges until you miss a payment. All that said, I canâÂÂt compete with the kind of bank the Milestone partners would bring to the table, not even close.
Could I sustain a lawsuit with my current resources? IâÂÂd wager better than they could. How so? Because my hourly billing from one of the most feared law firms in the world is a hug as my representation is free. IâÂÂve always said I know good people it just so happens IâÂÂm related to some also and the firm believes in her and she believes in me.
So I could go to the wall screaming âÂÂI donâÂÂt give a fuckâ but as evident by my actions that I do give a fuck. I didnâÂÂt sue DC, I didnâÂÂt sue the Hilton when I had them dead to rights some weeks ago and IâÂÂm not suing Milestone. I donâÂÂt operate on that level. The only benefit would be to me. Black kids wouldnâÂÂt be reached but IâÂÂd be able to buy some more shit I donâÂÂt need. I donâÂÂt need any more shit in my life, I needed a call from three guys but that ainâÂÂt happening.
IâÂÂve reached out to Milestone 2.0 from day one of this bullshit; still not a word. So, IâÂÂm done. Except for an interview IâÂÂve asked be held up on the off-chance IâÂÂd hear something, this will be my last public statement about Milestone.
IâÂÂll go my way and they will go their way. Pity, another riff between two black playas. No wonder we canâÂÂt win at this game, seldom are we on the same side.
There will be those who believe me a fool for taking this stance, well that may be true. ItâÂÂs also true that without Paul Levitz there would be no Milestone. Paul and I butted heads, but the fact remains: no Paul no Milestone. It would be easy to change that narrative for personal gain.
Reggie Hudlin has wanted to be part of Milestone since Day One and IâÂÂve defended him against claims he just jumped on the bandwagon after Dwayne died. No Paul, no Milestone. Reggie down since Day One â thatâÂÂs the truth and thatâÂÂs what I say.
My Milestone history is written down and public. Once completely co-signed by Milestone now (no doubt fear of litigation) itâÂÂs being rewritten. That is a bad move. A very bad move, because I will go to the wall screaming about that. Both the talent program and the Static Shock Universe were created by me and like everything I write I can prove.
The thought of having to do so is sickening and was 23 years ago when I gave Milestone a gift. It was sheer stupidity that turned that gift into a lost.
IâÂÂm not motivated by much these days in fact my Bad Boy Studios and Static Shock family legacy may be all I give a fuck about. Keep the fucking money; leave my mother and sister my mother and sister.
23 years ago I foretold what would transpire and I was right. I see this future also and wish it was not to be but it already is. Like I said, pity.
I still want Milestone to succeed. I would still help them do so but IâÂÂm not pretending to be anything IâÂÂm not.
What I am help create it, who I am wonâÂÂt help destroy it.
Milestone Forever.
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