REVIEW: Comic-Con and the Business of Pop Culture
[[[Comic-Con and the Business of Pop Culture]]]
By Rob Salkowitz
McGraw-Hill, 304 pages, $27.00
Comic book fandom was a natural outgrowth of science fiction fandom, splintering off in 1961 as the revival of superhero comics was clearly here to stay. In that year, sci-fi fan and future author Richard Lupoff published Xero, the first comics-only fanzine. Just a few years later, in 1965, the first comic convention occurred in New York City, birthplace of the first science fiction con back in 1939. The success of the zine and the con inspired others to produce their own tributes to the comics of their youth and comics fandom spread rapidly, fueled by the nationwide furor ignited by ABC’s Batman in 1966.
Interestingly, the first to write about comic conventions and its attendees was Fredric Wertham, the very man pilloried for almost single-handedly destroying the field with his poorly researched Seduction of the Innocent. Since then, fans and the ways they display their affection have been usually relegated to footnotes in other histories about the field or pop culture. One of those fans, Rob Salkowitz, has changed that with his new book, Comic-Con and the Business of Pop Culture. Coming from McGraw-Hill and billed as a glimpse into this world for the business reader, it breezily takes us through the 2011 Comic-Con International experience. (more…)












