As reported this morning in USA Today, DC Comics is hosting a contest tied to the arrival of J. Michael Straczynski as the Man of Steel’s new writer. As Superman walks from coast to coast in his quest to understand America, readers can lobby for the hero to pay their hometown a visit.
This is a stunt reminiscent of a long-running feature in Captain Marvel’s 1940s adventures as he paid visits to towns with prominent newsstand wholesalers, attempting to boost circulation around the country.
Here’s the formal announcement:
New York, June 23, 2010– Starting in July 2010, coinciding with the 700th issue of Superman, DC Comics will be celebrating this remarkable anniversary of America’s greatest hero with a historic journey…not to alien worlds or distant galaxies, but through the streets, roads, highways, homes, farms, suburbs, and inner cities of America. And America itself, in the person of those very real places, is invited to the party.
Beginning with the city of Philadelphia, Superman will walk across America, a journey that is expected to take most of a year. He will pass through Illinois, Iowa, Nebraska, Colorado, Utah, Nevada, California, Oregon and Washington. Along the way, Superman will be passing through real towns, real cities, real neighborhoods. And your town, your city, your neighborhood may be among those chosen for his historic journey. Superman will literally pass through your town as visualized in the pages of his book. If your town is within 50 miles of the line marking Superman’s journey, then you are eligible to participate.
If your town is chosen, then it will become part of an issue of the Superman comic. For over fifty years, Superman has been America’s greatest hero, and now he is returning to those roots. The series of issues will examine how Superman sees America, and how America sees Superman. And for those towns selected, it will be a once in a lifetime opportunity to be part of his historic journey.
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