2010 home entertainment preview: not what you will be watching but how
The future for home video in 2010 is taking shape
and as 2009 winds down, ComicMix, like everyone else, is looking ahead. The VHS
tape is gone, replaced by DVD and that too is now quickly getting replaced by
the Blu-ray. The Digital Entertainment Group says Blu-ray Disc set-top player
sales grew 112 percent over the same period last year. Blu-ray devices are at
the top of many consumers’ holiday wish lists this year are projected to be in
15 million U.S. homes by the end of this year.
With players now as cheap as $150, the penetration rate is
skyrocketing and the studios are cognizant of this. They also know that people
are reluctant to pay more for Blu-ray discs to replace their standard DVDs so
these new discs are coming in fancier packages and with lots of extras.
One of the key differences between standard DVD and Blu-ray
is that the BD Live function allows studios to continue offering fresh content
even after the disc goes on sale. McG, for example, did a live screening of Terminator Salvation with questions from viewers. As more filmmakers figure out
how to gain maximum mileage from this direct communications, it will keep the
Blu-ray more vital.
Over the past year, Walt Disney has been collecting their
films in two and three packs. Like most studios these days, you get the DVD and
a digital copy presuming you wish to download the film to watch on your device
of choice. Disney then added the Blu-ray, DVD, and digital disc to form the
mega set, so there’s just one version to sell to one and all – of course,
up-priced so the profits are fatter.





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