Survey results so far: How much of a discount are you getting for your comics?
Well, let’s take a look at the numbers:
How do you purchase your comics and merchandise?
1. Comic store/comic retailer 69.23%
2. Bookstore 10.99%
3. Directly from the distributor (Diamond) 2.20%
4. Do not purchase comics 1.10%
5. Some other way (various people included buying from Amazon, borrowing from the library, receiving as gifts, or some combination of the above) 16.48%
Key Analytics
* 85.71% chose the following options :
o Comic store/comic retailer
o Some other way
If you don’t purchase your comics, how do you read them?
1. Borrow them from friends 3 17.65%
2. Read in store 0 0.00%
3. Read on line 6 35.29%
4. Download and read 5 29.41%
5. Receive comp copies (from publishers, etc.) 3 17.65%
* 64.71% chose the following options :
o Read on line
o Download and read
What percentage discount of retail, on average, do you receive for your purchases?
Frequency Analysis
1. None 18.06%
2. 1-10% 19.44%
3. 11-20% 30.56%
4. 21-30% 19.44%
5. 31-40% 11.11%
6. 41-50% 0.00%
7. 100% 1.39%
Key Facts
* 50% chose the following options :
o 11-20%
o 1-10%
What’s the retail value of merchandise you’re purchasing each week?
1. Less than $10 13.04%
2. $10-25 31.88%
3. $25-50 27.54%
4. $50-75 14.49%
5. $75-100 5.80%
6. $100-150 2.90%
7. over $150 1.45%
8. No idea, I download everything 2.90%
Key Facts
* 59.42% chose the following options :
o $10-25
o $25-50
* Least chosen option 1.45%: over $150
We’ll let the survey run a bit longer while we draw some conclusions. So please, if you haven’t already done so, take a minute and
click here to take the survey.
And the comic, a pure example of synchronicity in action, was brought to us by John Lustig at Last Kiss Comics. Go over and tell him we said hi.


Nikki Finke
The Western movie genre is something most of us consider a relic from the 1950s, and yet, two of the better regarded films –
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On March 27th, we

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