You have to hand it to Marvel Comics’ online marketing crew. From the viral success of their MySpace "Home Invasion" video series to a Twitter presence that seems to grow exponentially every day, the Merry Marvel Marketing team seems to be firing on all cylinders (or whatever the digital equivalent might be) these days. Their…
Back in the day, it was the cool thing to have a New Era cap of a sports team. I had one of the Chicago Bulls. That trend has fallen off, though, and New Era is coming back by making an array of caps featuring not athletes but superheroes. The company previously had a deal…
The online edition of the British newspaper The Daily Mail is reporting sightings throughout the country of faceless, well-dressed people at events like Wimbledon. Comic fans might suspect that DC Comics’ The Question, investigator of social corruption, has crossed over to our universe. Not really, but we really wish that would happen. Instead it’s creative…
The Earth is being invaded!… sort of. While Futurama: The Beast with a Billion Backs hit DVD shelves this week, the giant titular beast, Yivo, (pictured here) has been making his way across America all this week with "invasions" in various cities. From ilovebender.com: CENTURY CITY, CA – The Yivo invasion has arrived! Crash landing…
With just under a month until The Dark Knight hits theaters, it’s not surprising to see more viral marketing for the film popping up around the ‘Net. Previously, we ran down the long list of other Dark Knight online marketing campaigns, but this one has a special treat for Batman fans. For example, feel free…
A small rectangular box, wrapped in brown paper and stamped "Super Spy," appeared in my mail box over the weekend. I opened it to find an Arturo Fuente cigar box. Inside that, no cigars, but instead a weird little collection of items put together from Top Shelf to celebrate the Eisner Award nominations of two…
Theater lobbies littered with cardboard standees promoting Indiana Jones, Dark Knight, Hellboy II and other movies may be a familiar sight these days, but to paraphrase the Hulk, they’re just "puny banners!" Selected theaters across the country recently received life-size maquettes to promote the release of The Incredible Hulk on June 13. And when we…
There’s no denying that the Merry Marvel Marketing Machine went all out for Iron Man — to the tune of $75 million, in fact. From games and toys to Slurpee mugs, in the run-up to last week’s record-breaking release, it was difficult to go anywhere without being exposed to some sort of hype for Ol’…
In the latest issue of Electronic Gaming Monthly, there was an interesting bit of information in a sidebar for their feature about the revived Splatterhouse videogame. According to EGM, Publisher Namco Bandai has brought comic book artist Simon Bisley on board to do artwork for the game. His art will possibly be used for covers…
In the latest issue of Electronic Gaming Monthly, there was an interesting bit of information in a sidebar for their feature about the revived Splatterhouse videogame. According to EGM, Publisher Namco Bandai has brought comic book artist Simon Bisley on board to do artwork for the game. His art will possibly be used for covers…
Face it, folks. You cannot stop the marketing team of The Dark Knight, you can only hope to contain them. A website for the Gotham Police Department Major Crimes Unit has popped up on the ‘Net recently, featuring a shot of Gary Oldman’s returning character, Lieutenant James Gordon, and a quote that provides a nice…
MovieMarketingMadness has posted the latest in a series of messages delivered to people who offered up their e-mail addresses on IBelieveInHarveyDent.com, one of several websites involved in the impressive viral marketing campaign for The Dark Knight. Along with thanking supporters for their, well… support, the message also hints at some looming unrest in Gotham, citing…
