With Paramount Pictures’ Top Gun: Maverick opening May 27, the PR machine has gone into overdrive. They have launched a new website that will use AR and a quiz to determine what your call sign will be should you wish to soar the skies like Maverick. OFFICIAL SYNOPSIS After more than thirty years of service…
Lexus and Marvel have announced a collaboration to pair the first-ever 2018 Lexus LC with Marvel’s dynamic Black Panther character in the highly anticipated film, Marvel Studios’ Black Panther, slated to hit theaters on Feb. 16, 2018. Directed by Ryan Coogler, and starring Chadwick Boseman, Michael B. Jordan and Lupita Nyong’o, the film follows T’Challa,…
Campbell’s Soup has a winner with their latest campaign: Made for Real, Real Life. In one TV spot, two dads and their son have fun with classic Star Wars dialog as the family dines together. You can watch it here. It’s heartfelt and authentic, and after all those horrible Progresso TV ads, I think we’re all…
In recent years we’ve seen big changes in the Pop Culture retail landscape. Record stores are a thing of the past, of course. We all buy, own and experience music in very different ways than we did even ten years ago. Big toy stores like Toys R Us continue to struggle while small stores become…
It is a truth universally acknowledged that women in possession of disposable income must be dissuaded from buying superhero comic books. Okay, that’s not how literature works. It’s not even supposed to be how capitalism works. According to the economic theories I understand, under capitalism, the market determines what products are offered for sale. This…
Dead Man Down, opening March 8, is an action thriller that stars Colin Farrell and Noomi Rapace as two strangers whose mutual desire for revenge draws them together and triggers an escalating trail of mayhem. The film, which also stars Academy Award-nominee Terrence Howard and Dominic Cooper, marks the American theatrical debut of director Niels Arden…
Dear DC Marketing Department, Call me a silly fool, but did you really think youâd get away with it? Or were you just playing dumb, knowing full-well that weâd blog and post about it. You sly dogs you. But who are you really kidding? Everyone knows youâre dumb as a box of rocks. Ever since…
Since this is starting next month, I can only assume that this is part of the most amazing marketing campaign for the season premiere of The Walking Dead: The U.S. Centers for Disease Control and Prevention is ready for a zombie apocalypse. Gun owners got prepared for a zombie apocalypse. Now, the military and law…
I can’t decide if this is inspired or blasphemous. I know I’m not on the bleeding edge of timeliness with this, as I just saw it for the first time today even though folks in my Facebook news feed were linking to it. Basically, the gang at Film School Rejects have taken the original trailer…
So, ladies. Finally, we get what we’ve been waiting for all of our comic-book-loving lives… a comic wherein the female heroine is based on a makeup product. Thanks to Marvel Custom Solutions and San Francisco-based Benefit Cosmetics, we now have SpyGal, which is available at Benefit makeup counters, and stars a “wise-cracking, pore-zapping persona… modeled…
In many entertainment fields, people hold closely valued opinions, making their decisions of what to purchase or reject based on these beliefs. Moviegoers won’t respond to strong female leads. Men don’t read. And so on. The problem is that no one knows where these beliefs come from since so few of these businesses actually do…
The countdown clock has ticked down, and there’s a new message: So, you’ve found us. If you support us, if you support Spider-Man, now is your time. Follow the Twitter accounts of our operatives in each of these cities. They’ll tell you where to go to uncover the next step. For this pursuit we ask…
