Earlier in the week, we mentioned that there was what looked like the start of a viral marketing campaign embedded in the new trailer for The Amazing Spider-Man. (We’d call it a web strategy, but– ugh.) People were to start looking for Mark Of The Spider-Man. Now, a new Twitter feed @markofspiderman has popped…
Dateline: Dallas. The ComicsPRO Annual Membership Meeting. Improving comic stores and growing the market were the themes at this year’s ComicsPRO Annual Membership Meeting. Comic book retails descended upon Texas to meet with over 20 sponsors… including top comic publishers and distributors. This year’s topic? “Ideas for marketing and metrics to improve efficiency in comic…
Back in the 1980s, as the emphasis switched from characters and editors to creators, it was inevitable that agents would arrive to help the new super-stars cut favorable deals. As a result, its a little surprising it took this long for a marketing agency to arrive to service the “geek culture”. The principals involved are…
AP: Thanks for taking the time to answer a few questions for us, Tommy. Can you explain exactly what your title is at Moonstone and what your job duties entail? TH: Sure! I am Marketing and Promotions Coordinator and the title pretty much explains the job duties. I am the guy responsible for making sure…
Marvel Comics is a couple months into their “Women of Marvel” promotion, and that raises an issue or two. The whole idea is fine – honor… well… promote the several hundred female characters that toil in the Marvel Universe. Remind the readers that many are among Marvel’s best. After all, women-starring superhero comics…
For one of the most popular book series of the last few years, the movie adaptation of Jeff Kinney’s Diary of a Wimpy Kid seems to be getting very little marketing push (as compared to, say, Percy Jackson and the Olympians) and it’s coming out in less than a month. But that may be changing….
NY-based web producer For Your Imagination announced a major marketing deal with Warner Bros. theatrical arm to promote Watchmen. As part of the 6-figure deal FYI will integrate the movie into the storylines of a quartet of shows including Abigail’s Teen Diary, The Retributioners, HungrymanTV’s Phistophicles and the latest installment of Kyle Piccolo: Comic Shop…
You may have seen BOOM! Studios‘s marketing slogan a while back: MARK WAID IS EVIL. What you probably didn’t know was that there were other slogans that were considered and rejected…
Yes, you know it’s silly. I know it’s silly. And thank heaven, even Marvel knows it’s silly. The press release reads: Marvel is pleased to announce the first four issues of Kick-Ass are going back to press again — this time with Kick-Ass Umpteenth Printing Variants #1-4! Now this is the shameless Marvel marketing…
The Watchmen marketing is going full speed ahead, now that the lawsuits seem settled. Here’s some of the DVD bait that’s been showing up on http://www.thenewfrontiersman.net, an excerpt from a 1970 edition of NBS Nightly News (anchored by NBS stalwart Ted Philips) features a special report from co-anchor Jim Sizemore looking back at ten years…
Yes, yes. Highest grossing movie of 2008. Second highest of all time. A billion dollars in box office when all is said and done. And yet– it could have made even more money, if only they’d worked with the studio with the best batting average in the business… We all know it’s about the toys…
The Wall Street Journal notes that comic strip characters are increasingly being hired in India as spokesmen for products such as Dilbert shilling for cell phone manufacturer Nokia. “Using such characters as ad faces or endorsers is infinitely cheaper than using real-life celebrities, experts say, and also helps connect with consumers on a note of…
