Journalista calls out this two-part series on Bunny, The Queen of the In-Crowd, and other late-1960s attempts by Harvey Comics to market stories to hip teenagers. With all of the hype surrounding publishers attempts (or lack thereof) to market comics to a female audience, the Bunny retrospective provides an interesting look at an early attempt…
Sure, the marketing campaigns for The Dark Knight and Cloverfield have been impressive, but who would’ve thought that one of the best promotions for a recent film would come out of The Water Horse: Legend of the Deep? Yes, one of the promotions for the kid-friendly Sony film has been causing quite a stir in…
There’s been a lot of talk about how the death of Heath Ledger will affect The Dark Knight, but there hasn’t been much response from the studios or producers thus far. Will million-dollar plans get scrapped? Will posters featuring The Joker be removed and/or discontinued? Will they scrap the entire film and just start all…
Gary at Fleen points us to an interesting bit over at Occasional Superheroine, the online home of creator Valerie D’Orazio. It’s a nice little checklist of things to make sure you’re doing if you ever want your comic to evolve from something your friends and family occasionally peruse to something that’s a regular destination for…
Over the last few weeks, more than 80 percent of the stories in my long list of news feeds have somehow involved the mystical annulment of Spider-Man’s marriage. The Merry Marvel Marketing Machine is hitting on all cylinders, it seems, as the coverage from mainstream media has been overwhelming. Over at The Beat, Heidi MacDonald…
You’ve got to hand it to the marketing crew behind Cloverfield – they’ve managed to successfully stoke the fires under the J.J. Abrams-produced monster movie to an amazing degree while keeping the ‘Net rumor mill relatively spoiler-free. The level of online curiousity regarding the film is so high, in fact, that some sites have even ventured outside…
The marketing machine for Indiana Jones and the Kingdom of the Crystal Skull, the latest installment in the Indiana Jones film franchise, appears to be in full swing over the last few days, with various sites, sneak peeks and tie-ins popping up around the ‘Net. The film, which is scheduled for a May 22 release,…
Seriously, what criminal mastermind thinks this stuff up? Last month, singer John Mayer found himself on the receiving end of a clever new promotion for The Dark Knight, the upcoming sequel to Batman Begins. Apparently, the crew at Warner Bros. has targeted celebrities with the next phase of their marketing push for the July 2008…
It’s common knowledge that once a comics-related site appears on BoingBoing, its hits rise exponentially. So congratulations to both Ward Sutton, whose recent New York Times slideshow analyzing political posters and campaign logos (see example at right) got a mention this morning, and the very amusing Comic Book Periodic Table, saluted last week. BoingBoing notes…
Erbert and Gerbert’s Subs and Clubs, a Midwest-based chain of sub shops, decided to do something a little different to advertise their business. Here’s the entire how-to and the result: We’d love to know if there are any other "human flipbooks" in existence!
Having trouble staying awake during movie sequels this summer? The 7-Eleven chain has created a new Slurpee energy drink with caffeine, taurine and guarana. It’s so strong, you can see The Thing drinking it in Fantastic Four: The Rise of the Silver Surfer. And that’s not all! You can drink yours in a special collector…
The movie’s out… now the real hard sell begins. The marketing. 10 Zen Monkeys has a list of the ten worst Spider-Man licensed products for this go around at the multiplex, many of which are destined to become very big discount sellers around February ’08. Here’s a sample: It’s the ultimate slipper — it’s half…
