20th Century Fox Announces 75th Anniversary Video Releases
Twentieth Century Fox Home Entertainment has kicked off a 12-month marketing, promotions, publicity and media campaign to honor and promote the studio’s legacy and library. The celebration will include the release of more than 300 films on Blu-ray Disc and DVD, showcasing a remarkable, rich and unparalleled heritage of great movies, Academy Award®-winners and box office smashes featuring a cast of the greatest movie stars and directors from yesterday and today.
Fox’s year-long celebration will include extensive catalog releases of more than 300 of the studio’s most notable films on Blu-ray Disc and DVD and will be supported by event publicity campaigns, national advertising, retail and account specific promotions, internal and studio driven special events and limited-edition gift with purchase promotions.
The studio has launched a dedicated Web site that will feature information about upcoming Blu-ray Disc and DVD products, theatrical releases and national and local events and promotions tied to the 75th Anniversary campaign.
The website provides consumers with a chance to win a prize daily from Fox Home Entertainment. Prizes include a chance to instantly win $75,000 or a special limited edition poster, Blu-ray Disc or DVD.
PRODUCT HIGHLIGHTS
Fox Home Entertainment will release a selection of seasonally timed singles, double and triple features and classic quads on DVD representing some of Fox’s most recognizable films. Each product includes a gift with purchase offer to redeem a limited edition 75th anniversary commemorative movie poster. Each poster features a globally recognized and iconic film image from Fox’s 75 years of glamour, dynamic duos, rebels, cult classics, screams, sci-fi and music.
The first product wave representing critically acclaimed films timed to awards season is available in stores now. (more…)

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